Volkswagen aims to expand its SUV offering in the Latin American market with the debut of the new Tera. An SUV that promises to combine accessibility, technology y a modern design. This compact SUV will be manufactured at the Brazilian plant in Taubaté and Its official presentation will take place on March 2, 2025 during the opening of the Rio de Janeiro Carnival, an event that will put him in the eyes of the whole world.
The Volkswagen Tera It will be based on the MQB-A0 platform, the same one used in successful models such as the polo and the Virtus. This modular architecture ensures a balance between the production cost and the incorporation of advanced technology. The SUV will measure approximately 4,10 meters and will be positioned as a more economical alternative to the Nivus and the T-Cross, two models that are also very popular in the region. In addition, the Tera promises to stand out for its habitability y interior comfort.
Engines and design
Under the hood, the Tera will offer different engine options. There will be a version with a 1.0 naturally aspirated engine which develops 84 horsepower and will be combined with a five speed manual transmissionOn the other hand, the most equipped versions will have a 1.0 turbo engine with 116 horsepower, accompanied by a six-speed automatic transmission. These configurations will allow the Tera to adapt to different types of users, with the possibility of alternating both the dynamic performance and fuel efficiency.
El The design of the Tera will be influenced by models such as el Tiguan, presenting modern lines and a bold aesthetic. Some notable elements will include a slim front grille, headlights with LED technology or with a bumper with blacked out details. At the rear, a more robust design is expected, with a light bar that connects the lights and a bumper accentuated to reinforce its SUV character.
A spiritual successor to the VW Gol
For many, the Tera will be the spiritual successor to the iconic Volkswagen Gol, but adapted to the demands of a market that increasingly demands more SUVs. This evolution is accompanied by a more technological approach, with features such as the VW Play infotainment system or with a Complete package of active and passive safety. In addition, Volkswagen has reiterated its commitment to the accessibility, which will be reflected in a competitive price range, estimated between 100,000 and 130,000 Brazilian reals.
A strategic launch for the region
The Tera will be key in Volkswagen's strategy to strengthen its presence in the competitive subcompact SUV segment in Latin America. It will compete directly with rivals such as the Renault Kardian and the Fiat Pulse, offering a proposition that combines attractive design, last generation technology and a range of affordable prices. In addition, the brand has confirmed that the model will not only be available in Brazil, but will also be brought to other markets in the region, including Argentina and Colombia.
The new Tera is part of a broader offensive by Volkswagen, which announced a total of 16 launches in the region until 2028. This compact SUV seeks to consolidate the family “SUV” from the German house that also owns models such as the Nivus, the T-Cross, the Taos and the Tiguan. In addition, the name Tera continues the tradition of using the letter 'T' in the nomenclature of its SUVs, referring not only to its positioning in the range, but also to its holistic approach.
With its Launch planned for March 2025 in BrazilThe new Volkswagen Tera promises to be one of the big new releases of the year in the Latin American car market. We will have to keep a close eye on all the company's moves because, as we have said, this is an important model for its strategy in one of the toughest regions in the world. Will it be replicated in Europe? We'll see...
Source - Volkswagen
Images | Volkswagen
