Volkswagen continues with its electrification plan and has confirmed that one of its most popular models, the new T-Roc, will have a fully electric variant in the coming years. This strategic decision is part of a broader plan by the brand to strengthen its position in the electric vehicle market. This is because the automotive sector is immersed in a context where competition is increasingly intensifying.
The company has announced that the new T-Roc electric will be manufactured at the Wolfsburg plant, Germany, together with the future golf electric. Both models will use the SSP platform, an architecture created for the Volkswagen Group's next iteration of electric cars. With this platform, the upcoming electric T-Roc is expected to offer a renewed balance between autonomy, efficiency and technology compared to current models.
A strategic shift for the Volkswagen T-Roc…
Since its first generation, the Volkswagen T-Roc has become a fundamental pillar within the German firm's SUV range. However, with the new emissions regulations In Europe and the growing interest in electric mobility, Volkswagen has decided that the new T-Roc will also adapt to this transformation. With this, they ensure that they cover a wide spectrum of the market, as there will be more economical hybrid thermal versions…
Although the brand has not given a specific launch date, the electric T-Roc is expected to hit the market in the second half of this decade. In the meantime, the current version of the model will continue to be available with options Combustion and hybrid engines, having a planned update which will include new technologies and efficiency improvements. This will keep it fresh and young so that its rivals do not overtake it in sales in Europe…
A commitment to affordable electric vehicles…
Volkswagen has reaffirmed its intention to make electric mobility accessible to a greater number of customers. In addition to the electric T-Roc and Golf, The company is working on a renewed range of models with competitive prices., including an entry-level electric car that will cost about 20.000 euros and will be manufactured in the same German plant.
Volkswagen's goal is to reach a very significant production volume in Wolfsburg (Germany), with the capacity to manufacture up to 500.000 units of electric vehicles per year. The movement seeks to ensure the brand competitiveness facing emerging manufacturers, especially Chinese firms that have made rapid progress in electrification.
Transformation of the automotive sector in Germany…
El Announcement of the new electric Volkswagen T-Roc is further proof of how traditional manufacturers are adapting to a constantly evolving market. Volkswagen is not only expanding its range of electric vehicles, but is also optimising its production with the Golf relocation to Mexico, which will free up space in Wolfsburg for the production of new battery-powered models.
As demand for electric cars continues to grow, brands are accelerating their developments to offer options attractive with a good relationship between price, performance and autonomyVolkswagen now seems to have a clear strategy, and wants to position itself to compete in this new scenario with the aim of ensuring its presence in the era of electrification. We will see what happens…
Source - Volkswagen
Images | Volkswagen
