The beginning of the century was one of the best for the automobile sector. Not only because a new era was opening up that gave brands endless possibilities, but because society was eager for new "emotions." and the translation in number and typology of models Do not be late. Minivans were triumphing and brands were not āextremelyā afraid of putting niche models on the market. Example: the cabrio and convertibles for the summer.
Generalist firms such as Peugeot y Renault They launched with their 206 CC and MĆ©gane CC. Others like Ford o Mitsubishi They did the same with the Colt CZC and Streetka. Of course, none of them could overshadow the Mazda MX-5 until one of the "rarest" convertibles on the market has arrived in our lives. Its about Volkswagen T-Roc Convertible which due to a series of circumstances has become the best-selling in Europe in 2023. However, will it have a successor?
The Volkswagen T-Roc Cabrio has not reached the 20 thousand units per year that the brand anticipated at its launch...
As we indicated at the beginning, the new century promised āa lotā to brands and consumers. However, all fashions are fleeting and With the emergence of SUVs, many market segments have "died". It is true that The T-Roc Cabrio is a derivative of an SUV So if fashion continues as it is, it would make sense for the brand to give it a replacement. However, the Volkswagen Group is going through a big internal slumpā¦
In case you did not know, The T-Roc Cabrio came into the world in 2019 two years after the hatchback version. Another fact that you may not have known is that this SUV has snatched the golf the scepter as the house's best-selling model and those responsible for the brand believed that the cabrio could perform equally well in the market. However, this was not the case because the annual sales volume they estimated, of 20 thousand cars for each year, has not been achieved even in its best year.
If you remember a little, you will remember that not long ago we told you which cars are all the rage in Europe. And one of the "stars of this fever" is the Volkswagen T-Roc Cabrio. So much so that During the year 2023 it has been the best-selling convertible in the Old Continent ahead of the legendary Mazda MX-5. The problem is that all their sales do not even reach half of the set objective, settling for a few 10 thousand in its best year...
And although it is the best-selling convertible in Europe, it will not be replaced...
Therefore, as expected, the Volkswagen Group will not give the green light to his replacement. A few lines ago we indicated that the German consortium has a very big "trouble" within it and they have to clarify themselves. Above all because their balance sheet does not provide the data that their investors want and to remedy this "detail" they will use scissors. The objective with this measure is to save and The design of "short run" models is one of the canceled activities.
The official confirmation of his death came a few days ago within the framework of CES Las Vegas. At this technological event Volkswagen development chief Kai GrĆ¼nitz confirmed that the T-Roc Cabrio will not have a replacement. The reasons for this are very simple. Its sales have never been good and, in addition, it recognized that its potential in the market is very limited. In short, the MX-5 will continue to be the king no matter who it is...
Source - Tires
