Toyota rescues the Corolla name for the European market

The latest generation of Corolla that Toyota marketed in Europe was the tenth, although only in its sedan version, since the hatchback body was renamed Auris. After 40 years in the market, the reason that the Japanese brand managers gave to justify this change in commercial name was that customers perceived the Corolla as a low-quality model and therefore changed their business strategy.

Now, after marketing two generations of the Auris, Toyota has decided that Corolla once again be the name with which its compact model is marketed in the Old Continent. Sales of the Auris have been more than satisfactory in Europe, but with this "new change" they want to emphasize the global character of the Corolla and for this reason, they have decided to maintain this denomination in all the markets of the world where it is present.

Como Toyota Auris was presented to the whole world in the past Geneva Motor Show, however, from his native country rumors were already heard that took for granted a change of commercial name. Its arrival on the market is scheduled for the first bars of 2019, also having scheduled for the next Paris Motor Show the international presentation of the family version touringsports.

The name change coincides with the introduction in the family Corolla new modular platform common brand (Toyota New Global Architecture). With it, in addition to improving its level of security, technology and mechanical possibilities, it replaces the three platforms used by the brand worldwide for the model.

According to Johan van Zyl, President and CEO of Toyota Motor Europe

"The Philosophy of engineering and design of the TNGA base brings a new dimension to our next-generation C-segment models. In addition to the renowned quality, durability and reliability of Corolla, offers the most emotional values ​​to which our clients aspire, such as distinctive design, interior refinement, driving dynamics rewarding and powerful yet efficient hybrid powertrains »

"There is no better time than the launch of the next model generation to reintroduce the Corolla name to our C-segment hatchback and wagon models»

El Paris Motor Show is just around the corner, so knowing more about the return of this mythical model should not take much longer. Patience gentlemen.

Source - Toyota