The rising competitiveness in the automotive sector forces brands to reinvent themselves yes or yes. There is not a day that goes by that firms announce news of various kinds. The most important have to do with the jump to a new generation or the debut of a makeover half life Even so, there is life beyond and many times clients do not realize this. Like when for example they modify the ranges to include new finishes and versions.
And although these updates, which may seem minor in many cases, hide a reason. This is the result of the commercial war that the main manufacturers maintain, especially in higher-selling segments. One of the hardest is the SUV´s, all terrain and pick up and for that Ford could rearm its range. The goal is not to lose customers and perhaps with the new version "Thunder" could draw the attention of the undecided.
For now it is not known if Ford will use the Thunder name or what markets it would reach...
If you remember you have to remember that Ford already used the name Thunder. It was in a version that he created for the European market on the basis of the previous Ranger. Its commercial journey was very short as it was limited to a handful of units. Even so, it left a good taste in the mouth and it seems that the clients would have asked for more. Hence, they have "bundled the blanket over their heads" to create a new Thunder generation on its renewed range.
So we have gone to the official website of the WIPO IP Portal and we have found these three patent applications. The ultimate goal of this act is protect commercial use of the Thunder name. In addition, the models for which Ford has requested the legal protection of this trade name are very important in terms of image and sales. They are about the Ranger, F-150 and Maverick of the latest generation that have arrived in recent months.
However, there is a small problem with these patent applications. For now, Ford limits the legal protection of this name to one country: Canada.. We do not know if later the legal team will present more applications to the rest of the patent and trademark offices or if this fact will be worth it. So we will have to wait to see if they take the step and finally we see a Ranger Thunder on our roads. Forget the F-150 and Maverick…
Nope…?
Source - WIPO-IP Portal Ford Maverick ThunderApp 2194475 Ford Ranger ThunderApp 2194474 Ford F-150 ThunderApp 2194473
