Seat hits record sales in 2024 thanks to Cupra and electrification boost

  • Seat ends 2024 with 558.100 vehicles sold, 7,5% more than the previous year, and achieves its second best year in history.
  • Cupra boosts results with a record 248.100 units, highlighting models such as the Formentor and Born.
  • The electric market is also growing with more than 97.400 electrified units sold, defying industry trends.
  • Germany, Spain and the United Kingdom are consolidating their position as the main markets, with significant increases in sales.

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Seat has closed 2024 with notable commercial success, reaching its second best historical record with 558.100 vehicles delivered, a figure that represents a 7,5% increase over the previous year. This achievement is particularly notable in a context marked by strong competition in the global automotive market. These include economic challenges and the Slow adoption of electric cars in some key markets.

Cupra, Seat's premium brand, continues to consolidate itself as the main engine of growth, with a Record 248.100 units sold in the last year, also 7,5% more than in 2023. Models like the Cupra-Formentor, with 111.300 units delivered and the Born, with 41.800 units, have been the pillars of success. In addition, the debut of the SUV coupé Tavascan and the upcoming launch of the electric urban Cupra raval reinforce the company's strategy towards electrification.

The push for electrification

A highlight of this year 2024 has been the Progress in the sale of electrified vehicles. Between pure electric cars and plug-in hybrids (PHEV), the company has sold a total of 97.400 units, reflecting an increase of 17,5% compared to the previous year. Within this figure, 49.400 correspond to plug-in hybrids (+14%) and 48.000 to pure electric vehicles (+5,9%). This growth positions Seat as a relevant player in the field of sustainable mobility, challenging the stagnation trend that this segment is experiencing in other markets.

Key markets and record figures

By regions, Germany continues to lead as the main market for Seat, with a record 144.400 vehicles sold, 11,9% more than in 2023. Spain is in second place with 87.100 units (+10%), followed by the United Kingdom with 67.200 (+16,3%). Other European countries have also shown significant growth: France (+22,1%), Poland (+12,5%), Denmark (+17,9%) and Sweden (+27%).

Outside Europe, markets such as Mexico (+22,6%), Turkey (+3,4%) and Israel (+33,3%) have reached figures that the brand had never seen before. The success achieved in Europe and the growth in emerging countries reinforce Seat's global strategy and demonstrate its ability to adapt to different competitive environments.

Production and prospects to 2025

SEAT Ateca access 2024

In the field of production, Seat SA has manufactured a total of 583.218 vehicles in 2024, an increase of 9,2% compared to 2023. The Martorell plant in Catalonia remains key, with 481.020 vehicles assembled, an increase of 8,5%. In addition, significant progress has been made in the Cupra Raval pre-series, scheduled for launch in 2026.

Looking ahead to 2025, the company reaffirms its commitment to the complete electrification of its range and the transformation of its main plant into a sustainable production epicentre. As noted by Markus Haupt, Executive Vice President of Production and Logistics, «2025 will be crucial for the urban electric car project, led by Seat for the Volkswagen Group».

The role of the Seat Ibiza and other outstanding models

Seat Ibiza generations

Within the Seat brand, the Seat Ibiza has regained its position as the best-selling model, coinciding with its 40th anniversary. In 2024, 106.700 units of the iconic model were sold, 37,1% more than the previous year. It is followed by the Seat Arona, with 90.300 units (+1,5%). The success of the Ibiza also reflects the company's balance between traditional models and moves towards electrification, becoming a reference.

Wayne Griffiths, CEO of Seat and Cupra, highlighted the importance of the figures recorded: "Despite global challenges, our brands have demonstrated a exceptional resilience and an ability to adapt that drives us to continue investing in innovation and sustainability." He also stressed the need for government measures to accelerate the transition to electric cars, given that "the future of the industry is at stake."

2024 has been a key year for Seat thanks to the combination of innovation, global strategy and renewal of its most iconic models. With a clear focus on electrification and the new models that could be on the horizon, the Spanish firm shows that, despite everything, it is a very valuable asset for the future strategy of the Volkswagen Group. Time will tell what its next steps will be, but in 2024 they will not forget it in a few years.

Source - Seat

Images | Seat – Cupra


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