Renault launches "reindeer", its new avatar and humanized digital co-pilot

new logo renault

Digitization applied to the automotive sector is a tangible reality. All firms have taken a step forward to provide their models with the necessary technology to "make life easier" for the driver. But it is not very clear if that extra help is good or bad since could cause fatal distractions. Be that as it may, they continue to go in that direction and the latest news come from the hand of new digital assistants...

Si A few days ago we introduced you to Spike, the English bulldog that will go in future Minis as a digital assistant at the service of its drivers and passengers. Well, today it's time meet "reindeer" the digital mascot that Renault It will ride on the electric range you are shaping. To give "reindeer" more "life" the French house has believed that the most interesting thing is that is also available through a mobile App. Take note because the future is today.

Renault announces that "reno" will be in the brand's electric vehicles from 2024... debuting in the R5 and R4 models...

The official Renault avatar, Reno, is coming to an app

For the time being the information we have on «reno» is limited at least. The diamond house defines it as…

"The next-generation humanized digital co-pilot that will be on board Renault electric vehicles from 2024"

According to the official Renault press release “reindeer” publicly debuted at the last Paris Auto Show. But it has not been until last March that customers in France have been able to download the indicated application. In it they can discover news and information before anyone else. In addition, there will also be exclusive content and early access to the order book to get a unit of the future electric icons: the R4 and R5.

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As the French house explains on its press website…

"Renault is currently working on a next-generation co-pilot offering a fully immersive digital experience in its future electric vehicles«

If the plans go well, the first model that will carry "reno" will be the R5 that is expected to hit the market in 2024. Later it will be incorporated into the R4 and others that are in the launch planning of the brand. And it is not the only thing because through the application users will be able to interact with it. They will be able to ask you questions, play quizzes and suggest improvements on how it works and behaves in future vehicles of the brand.

If you like this Renault idea and want to be "reindeer's friend" soon you can have your application. It is expected that it can be downloaded in Spain, Italy and Germany this summer so there is less to go. So you'll be the first to follow the news about the future all-electric Renault 5, information about NFT or access the range of products from the brand's The Originals Store. What do you think of this idea? Is it good or bad...?

Source - Renault


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