Renault Kardian: the new SUV manufactured in Morocco that will conquer Africa and the Middle East

Renault has taken a strategic step in its global expansion model with the production of its new SUV, Renault Kardian, in Morocco. Specifically, this industrial venture will be carried out at the legendary Casablanca plant, known as SOMACA, one of the group's most modern and competitive facilities on the African continent. This vehicle not only reflects the strong partnership between Renault and Morocco, but also underlines the growing importance of the region's factories as key platforms for covering the markets of Africa and the Middle East.

The Casablanca plant has been a fundamental pillar in the production strategy of the French company for years, not only for its technological capacity, but also for its strategic location next to the Tangier plant. Both factories combined have allowed Morocco to consolidate itself as the main exporter of automobiles in Africa, even surpassing South Africa. These advances have led to the Moroccan government to continue investing in infrastructure, doubling the areas dedicated to the automotive industry in economic zones such as Tangier.

Differences between the Moroccan Renault Kardian and other versions

One of the most notable new features of the Renault Kardian manufactured in Morocco is its 1.5 diesel engine, which generates 102 hp and 220 Nm, accompanied by a five-speed manual gearbox. In addition, The gasoline versions will use a 1.0 turbo engine with a power of 100 hp and 160 Nm, although this time with a more conventional CVT automatic transmission. These configurations have been specifically designed to meet the needs of the local market, incorporating efficient technologies adapted to the reality of African roads.

The exterior design of the Moroccan Kardian hardly presents any noticeable differences compared to its Brazilian version. However, among the most visible changes are the new wheels and paint options that better respond to the tastes of consumers in the region. On the other hand, the interior does vary more noticeably. The African model does without some advanced technologies present in the versions exported from Brazil, such as the fully digital dashboard and driving assistance systems. Instead, more basic elements are prioritized, such as an analogue dashboard and reduced safety equipment, with only two airbags in the standard versions.

Morocco's strategic role in Renault's production

The production of the Renault Kardian in Morocco symbolises much more than just the launch of a new model; it is a reflection of the success of the collaboration between the Renault Group and Morocco. Since 2005, the Casablanca and Tangier plants have produced more than 4 million vehicles thanks to the commitment of their employees and constant investments in technology and infrastructure. This achievement not only positions Morocco as a major player in the global automotive industry, but also reinforces the image of “Made in Morocco” as a quality brand in international markets.

Mohamed Bachiri, CEO of Renault Group Maroc, stressed that “this achievement is a testament to Moroccan talent, commitment and know-how.” He also stressed that the production of the Kardian in Morocco marks an important milestone, being the First Renault SUV manufactured in the country, which adds a new chapter to the automaker's history of success in the region.

An SUV with global vision

In terms of the market, the Renault Kardian manufactured in Casablanca It will be sold mainly in Africa and the Middle East., ruling out its commercialization in Europe for now. This strategic decision responds to the characteristics of the vehicle, since it has been conceived as a global, economic product. It is also due to the need to adapt it to the preferences and regulations of these emerging markets, which would make it more expensive.

In addition, the modular platform on which it is built guarantees an optimal relationship between quality, cost and efficiency, which is key to competing in high-volume markets such as Morocco, Algeria, Egypt and other countries in the region. The “Moroccan Kardian” also maintains the same robust structure and compact dimensions (4,11 metres long and 2,60 metres between axles) that make it ideal for both urban and rural terrain.

Source - L'argus

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