Image is a very important and vital element for any brand and company.. Having a good image or reputation is crucial to staying afloat and fulfilling your mission, vision, and values. And the automobile sector is one of those that pays most attention to firms not only having a good reputation, but also a perfect image. And for this, from time to time, they bring us their logo and font updates as is the case of Porsche...
Porsche is one of those brands that "lives" by selling an image without blemish. Not in vain, we are before the manufacturer of sports vehicles par excellence and one of the ones with the most history behind it, although it is not the oldest. Be that as it may in his 75 years of life the stuttgart house he has updated his ensign six times. The chronology of dates is this: 1954, 1963, 1973, 1994 and 2008, with the sixth one coming now. But do you see the changes?
The new Porsche crest is a creation of Porsche Style and has taken three years to design...
Before starting to "study" the Porsche Shield news we are going to tell you how it has been its creation process. It may sound crazy to you, but the update of the Stuttgart brand has lasted three years. In the official press release of the brand Joachim Paetzel, color and upholstery specialist at Style Porsche, explains that he has worked for three years with designers and marketing experts to modernize the iconic logo.
As Paetzel comments in the press release...
«The time factor is very important in a maturation process like this» […] «An element of the brand image is not designed in a few days. You have to go back over it again and again, sometimes at long intervals. The second or third glance can reveal things that you want to optimize, until you finally achieve a harmonious and natural effect. Only then can you say with satisfaction: this is exactly how it has to be!”
For his part, Robert Ader, Marketing Director of Porsche AG indicates what will be the use that will be given to the new logo and when it will be seen for the first time on the brand's models...
«The Porsche Crest is an unmistakable symbol and, at the same time, a central element of our brand identity» […] «For this reason, it was a good moment to rework its design. We will use it more specifically for emphasize the emotional aspects. At the same time, the Porsche lettering takes on even greater meaning. The adaptation of the brand identity will begin on the occasion of the celebration of the 75th anniversary of Porsche sports cars, on June 8, 2023 and in-vehicle introduction will begin at the end of 2023."
What are the changes that it launches compared to its predecessor...?
Now that you know how long the brand has taken to update its logo and when it will be released, we are going to get into its news. But first of all you have to take the magnifying glass because at first glance it might seem that nothing changes. If you look closely you will discover the subtlety of gold tone or brushed metal that surrounds the ensign. there is also a honeycomb structure in the horizontal slats and the horse shows off a more stylized and graceful design.
The designer of the 1952 banner was Franz Xaver Reimspiess but, most interestingly, it is believed that he was also the one who signed the Volkswagen logo. As curious facts, to take into account, if you do not know them the rampant horse in the center of the Porsche crest comes from the coat of arms of the city of Stuttgart. The black and red colors and the stylized deer antlers are from the traditional coat of arms of the state of Württemberg-Hohenzollern.
But unlike other brands, the first time the Porsche shield appeared on its cars was in 1952, four years after including the name of the brand. The place chosen was the steering wheel ring and already, in November 1954, it would arrive on the bonnet handle of the 356 Speedster. Later, from the year 1959, it would reach the hubcaps of the sports models of the house of Zuffenhausen. In itself, a whole advanced class of history…
Source - Porsche
