The Spanish automotive market has experienced a real revolution in 2024, and two names have shone brightly this year: Omoda y JAECOO. These brands, originating from China and belonging to the Chery group, have managed to gain a prominent place in a sector traditionally dominated by European and Asian giants. With shocking sales, award nominations and a solid distribution strategy, have become the revelation of the year.
Since coming to the market in 2024, Omoda and JAECOO have exceeded all expectationsThe first has reached 7.791 registered units in its first commercial year, led by the success of the Compact SUV 5 that has seduced the Spanish public with its attractive look, advanced technology and competitive price. For its part, JAECOO, also part of the Chery group, has registered more than 1.000 units in just its first quarter of activity, standing out as another safe bet in the compact SUV market.
An outstanding strategy
Both models have achieved the unthinkable: sneaking into prestigious nominations such as the Motor Awards 2025, where they will compete in the “Best Compact SUV” category. In addition, Omoda has accumulated recognition both internationally local , the international , including its selection as a finalist for the ABC Car of the Year award and a prominent presence at competitions such as the World Car Awards.
The success of Omoda and JAECOO is not a coincidence, but rather a well-designed strategy by its parent company. In just ten months, both brands have deployed a network of 70 sales and after-sales points spread throughout Spain. In addition, they have invested in well-structured logistics that includes Own warehouses for your spare parts in order to ensure a quality customer experience.
The impact of these newcomer brands is also reflected in their joint sales, which are estimated to reach around 9000 units by the end of 2024. This overwhelming debut not only puts Omoda and JAECOO on the radar of consumers, but also represents a significant challenge for their more established competitors in the European market.
Expectations for the year 2025
The new year promises to be equally exciting for both Chinese houses.. The new model will be launched on the market in January. JAECOO 7 PHEV, a plug-in hybrid SUV that promises to revolutionize the market with a mixed autonomy of up to 1.200 kilometers and 90 kilometres in electric mode. This model, which is already available for pre-order, includes exclusive benefits for first-time buyers, such as a draw for a refund of the price of the car and one year of free mobility.
For its part, Omoda plans to expand its offering with new models which maintain their focus on futuristic design, cutting-edge technology and sustainability. Among them, it is speculated that electric and hybrid versions will arrive that will continue their line of success in the SUV segment. All these models will continue to be based on others that Chery already sells in international markets such as China, Russia or part of Mercosur.
Challenges for Omoda and JAECOO in the face of the arrival of other Chinese brands in Spain and Europe…
However, the road to success has not been without challenges. Public acceptance of electric and hybrid vehicles, although growing, has not yet reached a mass level in Spain. This represents a challenge for brands such as BYD, which share the market with Omoda and JAECOO and which have focused exclusively on their plug-in and electric models.
Despite these challenges, the outlook looks promising. With solid strategies, products that do not leave anyone indifferent and a market that is increasingly receptive to new proposals, Omoda and JAECOO are positioned in the Spanish and European markets as undisputed protagonists for 2025. With an offer that combines design, innovation and competitive priceBoth firms are not only making a difference in the automotive market but are also laying the foundations for more dynamic and diverse competition.
If 2024 was its debut year, everything points to that 2025 will be the year in which they consolidate their position as leaders in the compact SUV segment.
Images | Omoda – JAECOO