The arrival of the Omoda 7 SHS is shaping up to be the next logical step in the brand's hybrid offensive in Europe. Following a very strong commercial launch in Spain, Omoda & JAECOO have shown that there is room for a new iteration of SUVs with advanced hybrid systems , and the future Omoda 7 SHS will fit precisely into that niche, expanding the offering beyond the well-known Omoda 5.
In a context of intense competition and regulatory changes in Europe, the group's parent company, Chery , is leveraging its Super Hybrid System (SHS) platform to deploy models specifically designed for the tastes and needs of each region. The Omoda 7 SHS will be part of this strategy, with a strong focus on the Spanish and European markets, where hybrids and plug-in hybrids are experiencing significant growth.
A hybrid SUV destined to take its place at the heart of the range…
Although the brand has not yet detailed all the features of the Omoda 7 SHS , its role in the range is clear from the company's current approach. Models equipped with Super Hybrid System technology have already become the cornerstone of Omoda & Jaecoo's electrification strategy , with hybrid and plug-in hybrid configurations that combine performance and efficiency.
The Omoda 7 SHS is expected to be positioned as a more spacious and versatile alternative to the Omoda 5 SHS , with a family focus and a middle ground between C-SUVs and full-size SUVs . With this move, the company aims to cover a segment where European customers typically demand space, comfort, and a powertrain that reduces fuel consumption without complicating daily use.
In the brand's global lineup, the 7 SHS will coexist with other electrified models such as the Omoda 5 and Omoda 9, as well as the Jaecoo 7 with SHS technology . This network of hybrid products aims to offer buyers different alternatives in size, design, and level of electrification, while sharing the same technological foundation developed by Chery.
SHS: the technological foundation that gives meaning to Omoda 7…
Behind the future Omoda 7 SHS lies Chery's Super Hybrid System platform, designed to accommodate traditional hybrid versions, plug-in hybrids, and even more advanced electrified solutions . The key is modularity: the same technical framework can be adapted to different body styles, power outputs, and uses. The Chinese group has designed its architectures to combine gasoline and diesel engines with hybrid, plug-in hybrid, and pure electric systems.
From there, it studies the characteristics of each market—from driving habits to fuel prices and charging infrastructure—to determine which variants make the most sense. The Omoda 7 SHS will therefore be a product specifically tailored to European requirements , where plug-in hybrids and self-charging hybrids are very popular.
Omoda & Jaecoo's strategy in Spain is based on the very positive reception of SHS technology by the public , something the brand itself has highlighted on several occasions. This response reinforces the decision to continue expanding the family of electrified models, of which the Omoda 7 SHS will be a key component in the coming years.
Chery, the parent company driving Omoda's international expansion…
To understand how the Omoda 7 SHS fits in , one must look at the global strategy of its parent company. Chery has been China's largest car exporter for over two decades , with a presence in some 130 countries and a prominent position in regions such as the Middle East, South America, and Russia.
Instead of launching the same car worldwide, Chery has opted for a deeply tailored approach to each market . This involves not only design changes or minor adjustments, but also the possibility of offering different propulsion technologies depending on local needs . This approach explains why models sold under the Omoda brand in Europe may have a different name and slightly different aesthetics in China or other territories.
The company supports this strategy with eight international R&D centers spread across different countries, in addition to other regional facilities . In Europe, one of the key hubs is located in Raunheim, near Frankfurt , where aspects such as dynamic performance, perceived quality, and safety systems are tailored to local tastes. The stated goal of its president, Yin Tongyue , is for its products to be " more German than German cars " in those markets where they compete directly with traditional European brands.
Omoda & JAECOO in Spain: fertile ground for the Omoda 7 SHS…
The launch of the Omoda 7 SHS will benefit from an already established market base. In 2025, 23.697 Omoda & Jaecoo vehicles were registered in Spain , representing a 167% increase compared to the previous year . This surge has translated into a 2,1% market share in passenger cars , rising to 3,2% in the private buyer channel , the company's most strategic segment.
This evolution has allowed Omoda & Jaecoo to position themselves among the ten best-selling brands to private customers in the Spanish market, in an environment where total passenger car registrations grew by around 12,9% . In other words, the brand's expansion has far exceeded the average market growth, reinforcing the company's confidence in new electrified launches such as the Omoda 7 SHS.
According to Francesco Colonnese, Vice President of Omoda & Jaecoo in Spain , this performance is due to several key factors: a clear commitment to electrification, a focus on individual customers, and the work of a rapidly expanding dealer network . The positive reception of models with SHS technology reinforces the decision to continue expanding the range, and in this context, the Omoda 7 SHS arrives with the task of consolidating the brand's presence in the competitive hybrid SUV segment.
Commercial network and service: supporting the hybrid SHS deployment…
To sustain this growth and prepare the ground for the Omoda 7 SHS , the company has built a sales network of approximately 100 dealerships across Spain in record time. This network not only facilitates access to the range geographically but also strengthens after-sales service, a crucial aspect for those considering switching to a new or less familiar propulsion technology.
In parallel, Omoda & Jaecoo are working on their brand presence through partnerships with high-impact events , allowing them to showcase their hybrid and plug-in hybrid cars to a broad and diverse audience. This strategy includes agreements such as the one reached with the Hexagon Cup, where the SHS models —including the Omoda 5 SHS and, presumably, the upcoming Omoda 7 SHS—serve as a technological showcase.
A key role in Chery Auto's European offensive…
Beyond the Spanish market, the Omoda 7 SHS plays a key role in Chery's strategy in Europe , one of the most demanding markets in terms of emissions , safety , and perceived quality . The continent also offers a particularly favorable environment for hybrid and plug-in hybrid SUVs as a transitional solution toward electrified mobility . In this context, the model is positioned as a solution designed to meet stringent regulations without compromising efficiency and competitiveness.
Chery leverages its extensive international R&D network and experience in diverse markets to adapt the chassis tuning , hybrid system management , and driver assistance features to European preferences. The development of the Omoda 7 SHS focuses on long-distance comfort , mixed-use efficiency , and the integration of advanced connectivity and driver assistance technologies—aspects increasingly valued by SUV drivers.
With nearly 2,6 million vehicles sold in 2024 and annual growth approaching 38% , Chery aims to establish itself as a global manufacturer . To achieve this, it needs competitive models to rival established brands, and hybrid SUVs are essential to this strategy. The Omoda 7 SHS is thus positioned as a cornerstone for strengthening the brand's presence in Spain and Europe , combining efficiency , spaciousness , and features for everyday use.
Source – Omoda by Newspress Spain
Images | Omoda