The Omoda 5 is about to arrive in Spain. And to guarantee a market share that is at least good, the Chinese firm's plan is none other than offer a knockdown price. This commercial strategy has already been used by Kia or Hyundai when they began their landing on the European continent, but they have not been the only ones. Then, once their customers know the brand, they scale up the price to gradually match the rates of their generalist rivals.
Be that as it may Omoda's strategy is the same one that MG has also used to conquer Europe although in this case with the help of SAIC Motor. And although competing on price is not a very good idea, the situation in the European market is such that families prefer to go for a Chinese model than a European one since it will be more expensive. AND When we tell you the price of the 5, you will surely be interested in it.. Of course, it will not be unlimited.
The Omoda 5 is presented to us with an attractive design that is completed with a remarkable feature, as standard…
As you have seen, because we have talked to you about him in recent months, The Omoda 5 is a very attractive C-SUV. And for this the brand plays its cards very well with a coupe-type bodywork that is based on simple but effective lines. Thus, its sharp front stands out with optics divided into two levels with the upper ones of the LED type that give the grill greater width. The lower ones are in the bumper following the fashion imposed in other rival models.
Behind closed doors it goes one step further and, at least visually, it doesn't look like just another Chinese product. The double screen that brings together the digital instrument cluster and the touch panel seems to have good resolution. There will also be no lack of wireless charging, touch controls to manage the climate control or a central tunnel with a clean design with just the right controls. In terms of legroom and trunk space, it is average for the segment. But its price is the most…
For a very limited time it will have a price from 22.990 euros in Spain…
But beyond everything that matters is the price. The new Omoda 5 is already sold in Spain on the brand's official network for a price than with financing offer from Santander Consumer Finance (SCF) starts from 22.990 euros. In this case we are looking at the Comfort access finish that includes metallic and two-tone paint as a launch promotion. However, this offer also has its fine print but it is acceptable.
This price is valid until April 30 for private customers that finance with SCF the minimum of 16 thousand euros and with a minimum duration of 36 months. For this price you get an Omoda 5 with a 1.6 turbo direct injection gasoline engine 185 HP and 290 Nm with 7-speed dual-clutch automatic transmission. It may not be the best in its segment, but with this price, Dacia, MG and many more are prepared...
Time will tell if it is a success but with this strategy they can achieve it, right?
Source – Omoda via Newspress
