La electrification of the automotive sector it has become a urgent need for brands. And not only that, but those who are not able to take the step with solvency could see their future complicated. In this race there are those that are better, regular and worse, but if there is something in which they all agree, it is their desire. Nissan is one of those that took the first step, although at the moment there is more talk of Volkswagen, Toyota or Honda.
La Renault-Nissan-Mitsubishi Alliance It is one of the best positioned. Hence, the agreement between them is unanimous and unequivocal: gradually reduce the sale of internal combustion vehicles. And for this they have a plan that they presented very recently. However, the Japanese house has decided to take more steps to get ahead of its rivals. In this way, they have announced when they will begin their transformation in Europe.
From 2023 all Nissan models in Europe will be electrified...
if you remember you have to remember the last two innovations of Nissan. On one hand there is the JukeHybrid and on the other the Qashqai e-POWER. Well, one and the other represent the complete electrification of the firm's range of passenger cars in Europe. The only model that escapes, for now, this trend is the Micra, but it is also true that there are two newscasts left on the market. The reason, that they are developing their generational change at full speed.
Taking this base into account, we are not surprised at all press release published a few hours ago. If you take a look at the message you will understand what they are about...
"Following the decision not to invest in Euro 7 for passenger cars, Nissan will not introduce any new cars with a pure internal combustion engine in Europe from 2023»
“With the introduction of hybrid technology on the Juke, e-POWER on the Qashqai and X-Trail and the launch of the Ariya, a pure EV. This summer, 2022 marks the year Nissan will offer levels of electrification to meet customer needs«
Considering the step they are about to take, their goals are ambitious. As they explain, they expect a 75% of its sales mix in the region will be electrified by 2026. The next step would be the end of the decade, with 100% of its sales mix. In addition, and indirectly, Nissan will follow the same path that Stellantis is already walking. Namely, the new Townstar will also be offered in electrified versions.
All in all, just wait a few months to find out how they will articulate their new range and the releases that should underpin its commercial success. Patience…
Source - Nissan