The corporate image of a company is vital for the public to know it. This is how you can stay alive because it is the only way to follow so that your products reach the largest possible number of customers. Each and every one of the companies in the world have a trade name, a social name and a logo that they display for all to associate their service with. Well then, Nissan could be about to somersault...
If you do a little memory you will remember that Nissan recently updated its corporate image. In that change it was the turn of modernize your logo to go from a three-dimensional chrome to a two-dimensional black. But they could go a little further if the rumors circulating on the network of networks are true. And be careful, they are based on a legal movement that the Japanese house has executed in several patent and trademark offices. Take note of everything...
What would the new Nissan logo mean…?
As we have already told you many times, when a brand wants to protect a name, design or both, it goes to the patent and trademark office that interests it the most. There they submit a protection request describing the product or service to be protected and they leave some sketches. Well then Nissan has applied for legal protection for a new logo that, to our surprise, its design has nothing to do with the one you have been using all these years.
If you look closely, there are five lines or strokes which are distributed on the plane as follows. Two vertical and the remaining three horizontal describing a curious geometric figure. A priori it does not tell us anything because in the Japanese house they have never used a similar distinctive logo. However, Reilly Brennan has discovered on Twitter the possible meaning of this new logo that if it is real, it could mean that something is up to the Japanese house.
Apparently the two vertical stripes in Japanese mean "NI" and the three that go horizontally would be the symbol of the number three that, sometimes, also translates as "SAN". If so, these five strokes would represent the brand name in a different way. But, in addition, there is also another possible explanation. The number 23 is the one used by the sports teams that the brand has spread all over the world and the different categories…
Could you get to use it on the front of your models…?
Taking into account the possible double reading that this hypothetical Nissan logo poses, many doubts arise as to whether they will use it or not. On the one hand, everything points to the fact that they didn't present the latest update recently. But on the other hand yes they could use it but not globally for all markets they are in. If so, they could use it in a handful of selected countries to distance themselves from their rivals or a part of the range.
Another possibility is that Nissan might be planning a sporty sub-brand Toyota-style. It would be a kind of "GAZOO Racing" for Nissan limited to a handful of models that would be the pinnacle of sportsmanship and extremism. This is if we side with sportsmanship, although it is also heard on the network of networks that also could use it for its future electric sports vehicles…
We'll see what happens…
Source - World Intellectual Property Organization, IPA Australia - A new logo to Nissan in WIPO office patent