The electrification of the automotive sector , although it may seem inevitable, is still several decades away. As with all technologies, it first emerges, then develops, and finally, when it reaches maturity, becomes dominant. Believe it or not, this is exactly what happened with the first internal combustion engine vehicles that appeared at the dawn of the 20th century. In fact, did you know that the first ones were electric? Yes, but they didn't catch on…
In any case, for technology to be accepted by the masses, it needs strong support . Manufacturers know the theory, but with electric vehicles, they don't know how to put it into practice. However, there are always initiatives, no matter how crazy they may sound, that can give them the final push. And the Nissan Ariya wants to prove that being the world's most versatile electric SUV is possible. To do so, it will travel from pole to pole on a unique adventure…
The person in charge of piloting the Nissan Ariya in this expedition is the British adventurer Chris Ramsey

Next March 2023, British adventurer Chris Ramsey will embark on the world's first all-electric driving expedition from the Magnetic North Pole to the South Pole. To cover more than 27 kilometers across several regions and continents, he will be using the new Nissan Ariya e-4ORCE . The Japanese SUV is expected to be exposed to temperatures ranging from -30°C to 30°C.
According to statements by Asako Hoshino , Nissan's executive vice president and global director of marketing and sales…
“We are proud to announce our partnership with Chris Ramsey and the Pole to Pole expedition team, ” […] “The all-new, fully electric Ariya crossover SUV lets you go further, with more ease and comfort. And with e-4ORCE control technology that delivers enhanced stability and traction on a variety of surfaces, we know it will be the perfect partner for Chris and his team on their challenging all-electric journey.”
Two Nissan Ariya e-4ORCE vehicles will be used for the expedition . The one driven by Ramsey will have a custom exterior design and will be fitted with specific tires and suspension. The second Ariya will be unchanged and will only serve as a support vehicle. The powertrain will also remain the same, being the same as that used in all Ariya vehicles manufactured and sold to the market.
We'll have to see if Ramsey is right. We must remember that the route goes from the Arctic through North, Central, and South America, finally crossing Antarctica . In many areas, there won't be enough charging stations along the necessary distances. It will be there, and only there, where Nissan will prove its technology is the best in the world. Will it succeed? We'll see…
Source – Nissan