Dacia It has been evolving little by little, but considerably, in recent years. It became popular in most European markets in the early 2000s, especially for offering a low cost, although its qualities and options were not exceptional. In any case, earned a good reputation for robustness of those first deliveries of the Logan and Sandero, later appearing the Duster, which was also an immediate success.
In recent years they have raised their price and are no longer “so cheap”, but it is no less true that they have improved considerably in ride quality, performance, technology and materials. They haven't done anything bad, putting on the Sandero on multiple occasions as the best-selling car of the year to individuals in our country.
New Dacia image for a complete transformation
The fact is that for a few months now we have been able to see that Dacia has changed its logo and the brand image of its products, with revised aesthetics that are much more pleasant than before. They no longer appear as economical cars in practically any aspect. Proof of this are the new Extreme finishes that we have seen across the entire model range.
Be that as it may, this transformation of the brand also has to be present at the points of sale. And precisely that is what the brand belonging to the Renault Group is doing now: update the image of Dacia dealers.
New dealerships are more ecological
The Romanian automobile firm says that the objective is for the new dealerships and their image to accompany the transformation of the brand and its range of products, being faithful to simplicity, robustness and adventurous spirit, which are its main values. By the way, the first dealership in Spain that has unveiled this new style is the Dacia Retail Group, located on Avenida de Burgos in the city of Madrid.
For the interior of the concessions, we have sought functionality, flexibility, eco-responsibility and cost control. Their furniture is mobile and adaptable, having been used in most recycled materials. Merchandising will also return to points of sale, something that was resumed after it was stopped in 2019. The first collection will consist of a backpack, a cap, a water bottle and a raincoat.
Closer contact with the customer, even using Augmented Reality
On the other hand, the brand comments that the entire purchasing process has been modernized, both online and at the dealership itself. As a curiosity, and to get even closer to the potential buyer, The salesperson will now sit next to the customer and not in front of him., with a shared screen. This will facilitate information sharing and vehicle configuration, while increasing trust and transparency.
Finally, the augmented reality will also play an important role. The seller may show a vehicle that they do not have on display. In fact, you can even tour it at a 1:1 scale, zoom in on details and even sit inside virtually. To say the least, curious; TRUE?
Source - Dacia
More information about this model
- Plazas 5
- Power 90 - 110 hp
- Consumption 3,8 - 6,2l/100km
- Assessment 4,2