Michelin has wanted to enter the new year 2025 with all the strength in the world. So much so that the brand that is undisputedly the benchmark in the world of tires at a global level has just announced the launch of a new proposal: the Michelin Primacy 5. This tyre, designed for sedans and SUVs with any propulsion system – whether thermal, hybrid or electric – combines a series of improvements in terms of durability, comfort and sustainability that promise to take its range to the next level. Thanks to its innovative approach, the French company has managed to exceed expectations in terms of safety, performance and respect for the environment.
The Primacy 5 stands out for offering an exceptional combination of advanced technology and functional design. With a durability that exceeds its predecessor (Primacy 4+) by 18%, drivers will be able to travel up to 7.000 kilometers more before needing to replace the tires. But that's not all, since it also offers introduces improvements in terms of security, especially on wet surfaces, offering 4% more grip thanks to Evergrip and Evertread technologies. The former uses advanced compounds capable of maintaining optimal grip even in adverse conditions, while the latter optimises the tread pattern design with a 13% increase in the groove rate, facilitating more effective water evacuation.
Michelin Primacy 5: innovation in every detail
As we mentioned, durability, safety and sustainability are the foundations on which this new tyre is based. On an environmental level, the Primacy 5 manages to reduce its impact by 6% compared to the previous generation, thanks to exhaustive analyses of its life cycle that cover from development and manufacturing to end use. In addition, rolling resistance improves by 5%, resulting in a lower fuel consumption and, therefore, in interesting economic savings for users.
In addition, Michelin has not forgotten comfort and noise, factors especially relevant with the Growing demand for electric or electrified vehiclesThe incorporation of Silent Rib technology, which optimizes the positioning of the slats, together with MaxTouch, which evenly distributes acceleration and braking forces, guarantee a quieter and more pleasant ride regardless of the road conditions.
A wide range for all users
The Michelin Primacy 5 stands out not only for its technology, but also for its availability. The range will be launched on the European market this January with 64 different options. for rims between 16 and 19 inches, expanding to a total of 127 sizes by mid-2026. Michelin also plans to launch its commercialization in Asia, providing a global offer that adapts to the diverse needs of passenger cars with traditional sedan and SUV bodies.
A commitment to sustainability
In line with an innovative approach, Michelin has developed this tire as part of its Commitment to a more sustainable future. By being able to be used for longer, the Primacy 5 not only benefits motorists' finances, but also contributes to reducing waste. Its improvements in design and materials make it an ideal choice for those looking for an environmentally friendly solution without sacrificing top performance.
Images | Michelin