In an interview with the British magazine Top Gear, Martin ten Brink, who is president and CEO of Mazda in Europehas been shown to be very critical of the policies of the European Union regarding the restriction of emissions of gases, which especially affect the automotive sector. This man, a few days ago, indicated in another means of communication that he saw mThe construction of a factory for your brand in the Old Continent is very difficult. despite its industrial agreement with Toyota. Furthermore, he has also said that the sports model MX-5 will never go out of production.
Martijn ten Brink is the highest representative in the West of such a traditional car firm like Mazda. His opinion about the actuality of the automobile is that Europe is meddling too much in the business of companies in its sector, as the EU recently ruled how they should be cars sold after 2035: 100% electric. As the CEO explains, the politicians of this region of the planet prevent the motor world from setting the pace of innovations and stifle the advances that consumers really need.
The company of Japanese origin has invested a lot of money in the development of internal combustion engines with very high levels of efficiency and "cleanliness".. Brands like Mercedes or Renault but, unlike Mazda, they have not been skeptical of the measures imposed. Although, to be fair, it can be said that the latter have large interest in public funds of the Union, since they have several manufacturing plants in Europe, something that the Japanese see as extremely complicated if things continue to be this skewed.
According to ten Brink, Mazda is prepared for any scenario or type of legislation, so it will not leave this market. However, he does not share his corporation's official message. “That is not the job of our political leaders. Your job is to advocate for an emissions-free future, but how do we get there? should depend on entrepreneurship and creativity", has declared. At another time, Mazda communicated its interest in synthetic fuels and a multi-solution approach to achieve carbon neutrality.
In their defense of the thermal engine and the sensations behind the wheel, those from Hiroshima have made public, through the same person, that the construction of the Mazda MX-5, its little “roadster”, will never cease. Ten Brink acknowledges that the strategy to fulfill this promise has not yet been defined but which, in any case, will be a big challenge. «How to stay true to the concept knowing that it has to adapt to the next generation of technologies? It's not decided yet, but I think it will never die."
Source - Coach
