Lamborghini ended 2024 with sales that will mark a before and after in the history of the Italian brand. During this year, the supercar manufacturer achieved an impressive record by delivering a total of 10.687 units, which represents a growth in 6% compared to the previous year 2023. This performance consolidates its position as one of the most prominent benchmarks in the luxury car market.
Lamborghini's growth was not a localized phenomenon, but a global success. All key regions of the brand, from Europe to the Americas and Asia-Pacific, saw significant gains in 2024. In the region of Europe, Middle East and Africa (EMEA), were delivered 4.227 units, reflecting an increase of 6%. America, for its part, registered 3.712 units delivered, which represents a growth of 7%, while Asia-Pacific contributed 2.748 deliveries, increasing a 3%.
Lamborghini sales success by country
The United States has established itself as Lamborghini's largest market. With 3.510 registrations, the North American country experienced a significant flare-up of 23% compared to the previous year. Germany, for its part, positioned itself as the leader in Europe with 1.114 models sold, achieving a growth of 17%In Asia, Japan stood out with 821 units, achieving a spectacular increase in 31%Lamborghini's home country of Italy was not far behind with a significant increase in 24% for a total of 479 units sold.
Key models for success in 2024
El Lamborghini Revuelto, the brand's first V12 plug-in hybrid supercar, was key in this historic milestone. Its launch in March 2023 generated an unprecedented impact, ensuring full order books until the end of 2026. The Hurricane, in its many editions such as the STO, Dirt y Technology, continued to be a favorite choice among fans. On the other hand, the Urus, particularly in its new plug-in hybrid version called Urus SE played a crucial role in increasing global sales.
Lamborghini’s outlook for 2025…
After an exceptional 2024, Lamborghini looks to 2025 with high expectations. The Italian brand is expected to surpass the 11 thousand units delivered thanks to the expansion of its electrified range. Among the main objectives is the positioning of the new model Reckless, successor to the iconic Hurricane, and solidify the sales of the Urus SE, reaffirming its leadership in the competitive segment of luxury suv.
In parallel, Lamborghini will continue to invest in the innovation and sustainability as key pillars of its strategy. As the brand moves forward with the electrification of its lineup, it is expected to maintain its commitment to offering vehicles that combine high performance, exclusive design y state-of-the-art technologies. 2024 has been a year for Lamborghini history and they hope that 2025 will be, at the very least, just as good or better…
Congratulations…
Source - Lamborghini
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