Kia presented its new flagship a few days ago, the Kia EV9 of which here we tell you its main details. It is a large SUV with fully electric propulsion. The fact is that with the presentation of the EV9, the South Korean firm took the opportunity to show Kia Connect Store. What is this?
Kia Connect Store becomes a platform for customers to purchase digital features and services for your vehicles. Basically, the vehicle is prepared at the software and hardware level for certain functions and operations, but only they are activated if we pay for said function on this platform or virtual store.
we have already given our opinion on occasion or other because, we remember, it is by no means the first time that we know of these OTA activations (Over The Air) under payment. Audi, Mercedes or BMW have been marketing some extras in this way for some time.

But going back to Kia, they commented on the presentation of the EV9 some of the functions that will be available in certain markets for this gigantic electric SUV. The one that attracts the most attention is optional Boost function, which will mean an increase in performance thanks to 100 Nm more torque in the Kia EV9 AWD (4×4 drive). Yeah, paying a little more for a while your car will be able to run more.
In addition to the extra performance, they have confirmed the smart remote parking assistant (RSPA 2), contained in streaming and “Lighting Pattern” function to the “Digital Pattern Lighting Grille” technology, which slightly modifies the lighting style of the car.
Eye, The countries or markets in which the Kia Connect Store will allow these modifications have not yet been confirmed in the vehicles. But, in any case, it is no less true that subscription equipment that does not require digital maintenance, such as a browser or access to content on the Internet, is at least debatable.
Source - Kia