Kia presents the new EV4: Its electric bet to compete with Tesla

Kia is ready for Expand its family of electric vehicles with the official debut of the new Let's EV4. Its new model, which will be revealed on February 27 during the Kia EV Day 2025 in Tarragona (Spain), has been designed to offer a solid alternative in the growing electric vehicle market. In fact, it is a model that will have as a direct rival one of the best-selling electric vehicles in the world: the Tesla Model 3.

For months now, speculation surrounding the new Kia EV4 has been growing thanks to various leaks and official teasers. And now, with the official publication of the first images, we know that this model adopts a modern design language based on the aesthetic philosophy of the brand called "Opposites United". It stands out for its futuristic details and aerodynamic style that set it apart from more traditional compacts and crossovers…

Design and highlights of the new Kia EV4…

The new Kia EV4 stands out for an aesthetic inspired by the Korean brand's electric family, with sharp lines and a body with options sedan and hatchback family. In the first case, it stands out for the integration of the entire assembly corresponding to the "C" pillar with the third volume, since it creates a design that is neither a conventional three-volume nor a coupé. All of this is finished off by an integrated spoiler that gives it a unique touch.

On the front, the Full LED optics have a vertical position, combined with a Thin grill in “Tiger Nose” format, reinforce its revolutionary visual identity. Another of the most anticipated aspects of this model is its autonomy. According to preliminary reports and rumors, in its most advanced versions it could exceed the 700 kilometers under the WLTP cycle, which would make it the Kia electric with the longest range to date.

Platform and motorization…

The new EV4 could offer two battery configurations: a more modest 58 kWh version and a higher-end 81 kWh option. These batteries would power a front engine capable of developing approximately 201 hp of power and 283 Nm of torque, ensuring a balance between efficiency and performance.

One of the details that has not yet been officially confirmed is whether the model will use a charging architecture. 800V, allowing ultra-fast recharges in direct current. Or if, on the contrary, it will adopt a system of 400V like the recent Kia EV3 to reduce production costs in order to offer a more reasonable price.

Price and market positioning…

Everything indicates that the starting price of the Kia EV4 will be set at less than 40.000 euros before aid. If this is ultimately the case, it will become a competitive option within the electric sedan segment. Its main objective is to position itself as an alternative to the Tesla Model 3. But he will also have to face other rivals of similar category such as the Mazda6e, which was recently announced. Its arrival on the European market is planned for the end of this year 2025. Although the exact marketing dates will be confirmed during the presentation event.

Kia Motors Strategy and Launch Event…

During Kia EV Day 2025, the South Korean firm will not only officially reveal the EV4, but will also present other models such as the Let's EV2, an affordable electric city car. There will also be the PV5, its new proposal for the electric commercial vehicle sector. In addition, Kia will take the opportunity to detail its global electrification strategy, which includes the implementation of the PBV platform (“Platform Beyond Vehicle”).

This is an innovative architecture designed for Maximize modularity and adaptability of its future models. With this new electric offensive, the Korean company seeks to consolidate its presence in the electric vehicle market. In addition to being able to offer products for both private users and the commercial sector. The Kia EV4 promises to be one of the great revelations of the year. With a attractive look, great autonomy or with a competitive price which could make it one of the most anticipated models of the entire year 2025.

Source - Kia motors

Images | Kia Motors