Infiniti is one of the most exclusive Japanese premium manufacturers. It was born in 1989 and since then it has grown to become a reference firm in markets as complex as the United States. In Europe his luck was not the same because customers did not know how to realize his attributes. Hence its precipitous departure and abandonment, although its essence remained with customers who were looking for something different. Now, look to your future with hope...
In these lasts months has consolidated its position in the US as well as other Asian markets. In addition, its range has been updated with models that some of its rivals wanted for themselves. However, to give a more exclusive touch to your image They have decided to update their logo as well as its branding. With this update, its managers want to emphasize the traditional values of the brand adapted to the new paradigm of the sector. Look…
The Infiniti logo has evolved 4 times since the brand saw the light of day back in 1989...
Many of you may not be familiar with the history of Infiniti but it is exciting. For the future it may be an unusual journey that they want to look at with a new brand identity. Hence they decided refresh your logo and practically all your aesthetics. In case you didn't know, the brand's logo represents an infinite path that never ends, but in the new logo it fades into the horizon as the end of the "road" narrows and does not end.
Now the lower opening is wider to emphasize its future, the same one that has no end. In addition, the logo is not the only thing that is updated as the name of the brand under the logo grows in size and space. According to what they say, it “visually accentuates the horizon” to which they are heading and that, in addition, it will have a 3D replica. Yes, because their logo will be three-dimensional and will be illuminated to show "the road flowing on the horizon over the grill of their cars".
And how is its renewed design…?
Another of the sections that Infiniti has updated are its dealers. As a good premium firm, customers who come to one of its dealerships should feel at home in them. Among the new that you can find is the new aroma of the firm created with wood of Japanese cypress (hinoki), cedar (sugi) and the touch of citrus (yuzu). As they explain, it has been created to avoid the smell of a boque.
As a complement they have also created a new sound logo that they will use in advertising and videos as well as in their marketing campaigns. They say it has been created with a taiko drum, a Japanese "furin" wind chime and the human voice. This sound will also be present in its showrooms combined with the smell of its aroma to give an exclusive touch. Yes, for now They don't say when their logo will arrive nor his image to his halls...
There will be wait to see the first model that will wear it but what we are clear about is that it will not reach Europe... Sad...
Source - Infiniti
