You may have forgotten about him, but the Hyundai Sonata was on sale for several years in Europe. The problem is that its competition never made it easy for it and the South Korean brand decided to withdraw it from the market. to give a more solid and reliable image launched the i40but it was late. The SUV's were eating the market and this was going to be one of the most damaged segments of it. But there are still countries where they have a very loyal audience.
One of the main bastions, in sales and commercial image, of the Hyundai Sonata is EEEU. From there the brand has sent different signals, facing the new generation. Yes, because although sedans have a still respectable market share, are also showing signs of exhaustion. For this reason, the brand's design team would have decided to give it a twist to your concept y these renders could be a clue.
The Hyundai Sonta could brand new resgyling or generation to take a leap and bring its aesthetics closer to the Ioniq 6…
Taking into account the new direction that Hyundai wants to give to the revamped Sonata The following question comes to mind: Do you remember when the current generation debuted? It was only three years ago and even then there was controversy over its design. Compared to the previous generation, it sported a more risky silhouette with a sharp drop in the roof line that brought it closer to the coupés. The result: the public did not give him its approval as before.
Hence in recent years Hyundai Sonata sales in the United States are down. And as two pieces of data show: five years ago its annual accumulated exceeded 200 units and last year 2021 it did not reach 80 units. Hence, the brand's management leadership has decided to give it a new look in order to improve these numbers. Although there are those who say that it would be for its restyling, in any case, it seems necessary.
Y these renders are proof of Hyundai's plans for the Sonata. On the front, it can be seen that the optics and grille have evolved drastically and are closer to those of the recent Ioniq 6. The most remarkable thing about the set is the LED strip placed on top of a massive radiator grill and two lights located in the corners of the bumper. For its part, the rear receives fewer changes, with finer optics and united in the center.
For its part, the bumpers also change. The front is simpler and almost non-existent since the grill takes its place. The rear one is sleeker with a new diffuser, though the current model's dual exhaust arrangement is still there. Inside there are no pictures, but everything points to It will be more modern and higher quality. All in all, this aesthetic evolution should be official in months, although we may be in for some surprises...
Source - Tires