The measurement of time is something that has always brought the human being upside down. An hour may seem eternal but a lifetime flies by depending on what situation. And if we apply this reasoning to the automobile sector and its activities, we can find situations that are less curious. A medium model is for sale about 7 years and sometimes it can seem like a long time. Then we have to Nissan that this year 2023 is approaching the century...
Maybe you didn't know but Nissan is one of the oldest Japanese car manufacturers. Throughout recent history it has starred in "stellar" moments and others that are better left forgotten. Even so, we must be aware that the automotive sector is a merciless "monster" that judges blindfolded. However, thanks to electrification, the Japanese house is experiencing a new stage that this year will celebrate in style...
Nissan was founded on December 26, 1933 and this year 2023 celebrates 90 years of life...
The first thing to tell you is that Nissan was founded on December 26, 1923 in Takashima.. But if we go to the bottom of the matter, the history of this Japanese car manufacturer goes back much earlier, although not as we know it. It was in the year 1911 that the Kwaishinsha (Kaishinsha) Motor Car Works which mutated in 1914 and resulted in the DAT. This model was named as an acronym for the surnames of the firm's investors.
Starting from this beginning, the history of mergers and acquisitions has been very long until reaching today. In fact It would be in the year 1999 when the Renault Group took over the Japanese company to save it from bankruptcy. And the result of this association is none other than the Renault-Nissan-Mitsubishi Alliance, although the latter joined in 2016 after being acquired by Nissan. Finally in 2023 Renault and its Japanese partner agreed to match their power and shares.
What surprises will he delight us with on his birthday…?
True is that between its birth in 1923 and this year 2023 Nissan has developed a great activity. But the focus of this birthday is on everything with which they could surprise us. If we take a look at the official press release that they have published on their website corporate we can read that…
"Ahead of the 90th anniversary date on December 26, Nissan will launch a series of commemorative initiatives in the coming months. This includes a Dedicated logo representing the storied past and exciting future of the company. Before December, Nissan You will remember your heritage, celebrate your present and look to the future, all with a strong focus on the customers, fans, employees and communities that have supported Nissan for nine decades."
These words are very ambiguous because, as we have indicated, 90 years of life go a long way. But there is some other clue that would serve as an advance. Do you remember that days ago we discovered a new Nissan logo? Everything indicates that it would be that dedicated logo that would represent the historical past and the exciting future of the company, although there is nothing official. Be that as it may, they summon us to their social networks because it will be there where they announce everything...
Time to time... Meanwhile, congratulations to Nissan for being a true survivor in a sector as tough and ruthless as it is widely grateful...
Source - Nissan
More information about this model
- Plazas 5
- Power 218 - 394 hp
- Consumption 17,6 - 19,5l/100km
- Assessment 4,5