Communication is one of the key aspects to master in an institutional crisis. If a company is at a crossroads and doesn't know how to act appropriately, it's highly likely to end badly. General Motors knows this perfectly well, having navigated very complex situations throughout its history. A prime example is the media campaign they orchestrated to unveil the reborn GMC Hummer EV SUV.
This colossal model should already be official, but the Coronavirus crisis forced a delay to its debut . At first glance, this might seem like a bad situation, but they've managed to turn things around. Firstly, by increasing public anticipation , and secondly, by giving them time to refine some technical aspects. Now, after the postponement, we finally have a presentation date and a new teaser video.
The GMC Hummer EV SUV will debut in the Fall and its production will start in 2021
Unlike other teaser videos, the one General Motors has released for the GMC Hummer EV SUV is very revealing. It covers aspects such as the performance of its electric powertrain , some equipment features, and design elements. We also can't overlook the brief glimpse of its electric platform and the moment workers assemble a pre-production unit , revealing part of its design.
However, the best part comes at the end, when we discover that the GMC Hummer EV will have two different body styles . On the one hand, there will be an SUV, which is the one we've all been waiting for. But there will also be a pickup truck that will delight the more adventurous customers. Furthermore, this will allow General Motors to make a bold move and get ahead of rivals like Tesla and Rivian.
However, this teaser video does end up announcing a presentation date , though there's a catch. According to the brand, the debut of the reborn Hummer will take place next fall, but they don't specify the day. This tactic allows them to control the flow of information and, at the same time, postpone the event if any last-minute problems arise. Therefore, we'll be keeping a close eye on any news that may come in, because if all goes well, we're very close to it.
Source – General Motors – GMC