Dacia, the well-known Romanian brand belonging to the Renault group, has confirmed the launch of a highly anticipated version of one of its best-selling models. It is the new Dacia Sandero electric. This model, popular both in Spain as in the rest of Europe, will be added to the brand's 100% electric engine offering at the end of next year 2027With it they want to mark an important step in the brand's electrification strategy.
El Dacia Sandero It has been the best-selling car in Spain for twelve consecutive years and leads sales to private customers in Europe since the year 2017. Last year 2024, were enrolled 32.994 units in Spain alone, representing a growth of 18% compared to the previous year. In total, Dacia sold 676.340 units globally in 2024, 2,7% more than 2023And with the new electric Sandero they want to change everything again.
The new electric Dacia Sandero will be manufactured in Europe and its technology will be shared…
The announcement, made by Denis Le Vot, CEO of Dacia, during the presentation of commercial results of 2024, underlines the company's commitment to sustainable mobility without giving up its philosophy of affordable prices. As explained by Le Vot, the future electric Sandero will position itself as an affordable alternative to both European and Asian competitors, including manufacturers Chinese which have increased their presence in the European market in recent years.
One of the great novelties is that, compared to the current Dacia spring, which occurs in China, The new electric Sandero will be manufactured in Europe. It will use the same technology as other electric models from the Renault group, such as the Renault 5 E-Tech and Renault 4 E-TechHowever, it will not be an exclusively electric model, as Dacia will continue to offer versions with combustion engines to adapt to market needs.
The car, which will be part of a broader plan to make the Romanian house completely electrified by 2035, could have innovative solutions in the design of its battery. Le Vot has mentioned that they are studying options such as sodium batteries, which although they offer lower energy density and greater weight, are a more economical alternative to conventional lithium batteries.
A competitive price is key
The brand has assured that maintaining its low-cost policy is an absolute priority. “Our aim is to make electric mobility accessible to everyone,” said the CEO of Dacia. This strategy is intended to compete with the bulk of cheap electric vehicles that have come onto the market, such as the Citroen e-C3 and others like it. Today the only electric car from Dacia is the Dacia spring which starts its official price around 17.890 Euros in Spain. The electric Sandero will therefore represent a significant leap in size and capabilities to attract a broader segment of customers.
Electrification and competition prospects
The arrival of the electric Sandero will not be immediate. Dacia is already working on it redesign of the third generation of the model, which will soon be released with a major facelift that will allow it to remain competitive in the market. Even more so in the segment B European, which, although not the most profitable, is the most profitable in terms of sales volume among private customers. Subsequently, Towards the end of the decade, its electric version will be prepared.
In addition to the electric Sandero, the brand is advancing its hybrid range. Models such as the Dacia jogger, Duster and next bigster They already include hybrid engines that have generated a good response in the market. These versions will continue to accompany the company's transition towards a fully electrified future and the battery-powered Sandero will be the cornerstone because if they manage to offer it at a reasonable price it could be a rival for the Chinese.
Success of the Sandero and other Dacia figures
The success of the Sandero, together with models such as the Duster and the Jogger, reinforce Dacia's position as one of the leading brands in the private market in Europe. In Spain, the company achieved a market share of 9,23% en 2024, consolidating itself as the second best-selling brand among individualsLooking to the future, the brand hopes to continue capitalizing on its great popularity, its good image and its ability to compete with lower prices than other manufacturers.
These factors could help you continue as a A prominent option in the face of the strong emergence of Chinese brands in the European marketThe future looks bright for Dacia, which combines its experience in offering quality vehicles at affordable prices with a solid commitment to electrification. The electric Sandero will undoubtedly be a key launch in this strategy, not only for Dacia itself but also for Renault, which has a lot at stake in it… Right?
Source - Automotive News Europe
Images | Dacia