New technologies have completely revolutionized the way people interact. And not only that, since they have also spread to all facets of the economy. The best example of this is how the Customers and car brands interact through social networks and their web pages. When I worked at Citroën, the highest priority was given to the leads on its website, but with the new Citroen My Ami Buggy they have succeeded.
If you do a bit of memory you have to remember that we already told you about the My Ami Buggy II a handful of days ago. The reason was simple: a new "round" of online sales for customers looking for the ultimate in mobility. And we already warned you: its production would be very limited because they would stay at 800 units for a selected group of countries. And the moment of its sale arrived with a success that more than one firm would want for itself and Citroën celebrates.
The 800 units of the new Citroën My Ami Buggy have sold out in 10 hours…
As you know the Citroën My Ami Buggy is not the most radical or fastest electric quadricycle on the market. Rather, it is the ideal "appliance" for short trips through large cities. In fact, with its 8 CV of power and a range that does not reach 100 kilometers, it is very limited. However, its charm does not lie in these qualities but in a casual aesthetic that has been liked since the gala house presented it in its day.
In the latest version of the My Ami Buggy II, it stands out for its absence of doors, its removable roof and its khaki color. To this we must add the loss of the doors that have been replaced by tubular ones that give more freedom inside. In case of rain there are some translucent covers that together with the zipper pocket that goes in the center of the steering wheel and is removed adds a touch of versatility. All this, with subtle touches of acid yellow and gold...
Going back to your sale, the new limited edition of the My Ami Buggy went on sale online in 8 European countries. In the time it was available, the brand registered more than 20 visits to its website and in just 10 hours the 800 available units were sold out. And among Luxembourg, France, Italy, Spain, Belgium, Portugal, the United Kingdom and Greece there are winners in terms of speed to get a unit. oh in 2022 there were only 50…
And the fastest customer was a Spaniard completing the reservation in just 1 minute and 10 seconds...
Customers in France took just over 2 hours to exhaust the 430 available units of the My Friend Buggy. In fact, there was a peak of 300 units in one hour, highlighting the success of this electric microurban in France. In Belgium they only needed 9 minutes to sell the 65 allocated units. As a curious fact, the Belgians exceeded the 17 minutes and 28 seconds that the Frenchmen needed in 2022 to buy their 50 units...
However the purchase record is held by Spain. The fastest customer to complete the entire digital purchase process has been a Spanish that took 1 minute and 10 seconds. In June 2022, the fastest customer was a Frenchman who took 2 minutes and 53 seconds, so the Spaniard has surpassed him in no less than 1 minute and 43 seconds. Therefore, it has been a lightning bolt to confirm the order, choose the shipping method and make the payment... Congratulations on your Ami...
Source - Citroën