Chrysler prepares its future with a hybrid and electric SUV based on the Halcyon concept

  • Chrysler is betting on electrification with new SUV and sedan models based on the Halcyon concept.
  • The SUV will be available in both hybrid and fully electric versions.
  • The brand is planning an ambitious relaunch to remain competitive in the global market.
  • Chrysler's new offerings are expected to hit the market starting in 2026.

Chrysler Halcyon Concept

Chrysler seems determined to redefine its presence in the automotive market with ambitious projects that align with the global transition towards more sustainable vehicles. After years of uncertainty and a sharp drop in sales, the American brand owned by Stellantis announces a change of course with the development of new models that promise to be the linchpin of its transformation.

In recent statements, Christine Feuell, Chrysler CEO, made it clear that the American brand is not in danger of disappearing, as some rumors had suggested. On the contrary, there is a strong investment from Stellantis in the revitalization of Chrysler, with an emphasis on electric and hybrid projects. Among the Most anticipated news highlights a new SUV, which will be available in hybrid and fully electric versions, thus approaching the demands of today's consumer.

The Halcyon concept: the basis for Chrysler’s relaunch…

Chrysler Halcyon Concept

The cornerstone of this transformation will be the Halcyon concept, an electric sedan that combines futuristic design with high technology. Although all the details have not yet been confirmed, plans have been made for design elements of the Halcyon to be incorporated into other models in the Chrysler lineup. This approach, according to Feuell, not only reinforces the brand's commitment to sustainability, but also seeks to regain the relevance it had in its golden years.

The Halcyon won't be the only star in Chrysler's future. In addition to the SUV and sedan based on this concept, the brand plans to expand the line of the popular Chrysler Pacifica, introducing fully electric powertrain options and plug-in hybrid variants, although the petrol model will remain available until at least 2030.

A declining market and the need for reinvention

2023Chrysler 300C

Chrysler has faced notable difficulties over the past two decades, with a decline in 80% in sales since 2005. This decline, coupled with speculation about the possible sale or disappearance of the historic brand, had generated distrust among consumers. However, everything indicates that Stellantis has reaffirmed all its plans to keep the group's 14 brands intact.

In this context, the opts for a hybrid and fully electric SUV represents the key strategy to regain the market, especially in the United States, where sales have been particularly low in recent years. Feuell is confident that a renewed and technologically advanced offer will attract buyers again.

The future: an ambitious schedule

According to current plans, The new SUV will go on sale from 2026 and the Halcyon, in production form, could arrive shortly after. This medium-term projection is designed to give Chrysler the time needed to refine its new models and ensure they are affordable for a wider audience. broad customer base. Chrysler seeks to reposition itself as an innovative brand offering the latest technology.

Although the road to this refoundation will not be easy, the American brand seems to be well on its way to overcoming the challenges it faces in the competitive automotive market. With the support of Stellantis, Chrysler's renewed vision promises to give it back some of the prominence it once had. Success will depend not only on the quality and attractiveness of its new models, but also on its ability to adapt to demands of the public.

Source - CNBC

Images | Chrysler


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