The serious crisis that the automobile sector is going through is something that could be seen coming. The electrification of the sector and the rigidity of emissions regulations It's making brands feel trapped. Either they manufacture "at a loss" or they have to abandon depending on which market segments to avoid running into red numbers. And because of each and every one of these variables, the Chinese houses that are landing in our region are being so successful.
However, there is a part of the automobile sector that does not seem to live in crisis. Its about premium segment which is dominated by brands such as Audi, BMW or Mercedes-Benz. But, in addition, the electric cars of these brands have something that customers seem to like beyond their traditional pedigree. So, seeing the business opportunity in the offices of General Motors, they have given the green light to Cadillac returns to Europe with its flagship Lyriq…
The Cadillac Lyriq is the spearhead of the new offensive that those responsible for General Motors have created for Europe…
Throughout these months we have talked a lot about the new Cadillac Lyriq. In case you had forgotten, it is a premium SUV that measures 4,99 meters long, 1,97 meters wide and 1,62 meters high. This is how you enroll in the representation segment F and not only because of its size, but also because of its high technology. Under its body is the General Motors Ultium platform that provides it with a 100 kWh lithium ion battery...
With it the Lyriq SUV announces a average autonomy that stands at 550 kilometers. This figure is for the version that is on sale in Europe. For our region, those responsible have chosen the single-engine one that goes on the rear axle and offers 345 hp of power and 441 Nm of torque. For now, it is not planned that the range will be expanded, although if customer reception is adequate according to General Motors' estimates, this could be the case.
Which starts in Switzerland and, over time, should spread throughout the continent…
However, you will surely wonder In which country have Cadillac and General Motors sold their cars again? And the answer is very simple: Switzerland. In effect, they have gone to the country "with a richer population" to begin this new journey. Even so, we cannot ignore that although the Yankee group has been outside Europe for several years, it has sold its models in several countries, although it never did so directly but through importers.
In this case, the Cadillac Lyriq that the Swiss can order has a price starting from 85.200 euros. To do this, you can go to one of the dealerships they have in Zurich or through their website. In either option, the units that arrive in Europe are assembled at GM's factory in Spring Hill (Tennessee). A curious fact to keep in mind is that this plant is not on strike so the units arrive on time...
That is, it is expected that The first units will arrive in Europe during the first half of 2024. The reason for this time is because it "seems" that the Lyriq is a sales success and its numbers are increasing month by month and the brand still does not have its factory at full capacity. Later, facing a second commercial offensive, it could be the turn of the Escalade IQ and the new family of electric cars that Cadillac and General Motors are planning. We will see…
Indeed, there are voices that suggest that in a matter of a few months General Motors will take a new step. People say that The next countries to receive the Lyriq will be Norway, Germany, France and, in addition, it is also believed that they could reach Spain and Italy. These last two seem even more distant because they are not yet mature as one might think to take on such an exclusive model. Patience…
Source - Cadillac Europe