Audi has never been one of the most emotional brands in terms of design or dynamic behavior. Yes, it is true, they have very luxurious and well-made cars, but that is another matter. The fact is that in the mid-90s they presented the prototype of the sports car A, and a short time later its production version hit the market.
The Audi TT became the most passionate car of the company at that time (until the R8 arrived years later) and the truth is that a good part of the public liked it a lot because of its dimensions, its silhouette, the marked wheel arches and all its aesthetics. Later the second and third generation would arrive, but times change and in Ingolstadt wonder if it is worth starting to develop the fourth generation.
More than two decades have passed since the first Audi TT hit the market and, logically, the tastes and interests of the public have changed Quite. Before, the sportiness of a vehicle was highly valued, so a coupé was always synonymous with success for those looking for an attractive car.
Now a very different aesthetic is sought, more robust and adventurous, and all current cars must offer as much interior space as possible with respect to their exterior, as well as a great comfort, practicality and versatility. Surely you, like me, the word SUV comes to mind.
Obviously, the Audi TT does not match everything described above. It does not have a large trunk, the rear seats are laughable, it is a short car so it is not comfortable to get in and out of it... In addition, it is not exactly an economical car, so It is very difficult for the company to make it profitable.
Audi and the Volkswagen Group, like many other brands and manufacturers, are now investing a lot of time and money in the development of new technologies, adding to this that SUV vehicles are also sold like churros and pure sports cars are infinitely more complicated to sell. Does it compensate them?
The hearsay They point out that perhaps we will not see the birth of the fourth generation of the Audi TT and that, in addition, it will not have a direct generational change. These gossips say that in the house with the four rings they could be thinking of another type of sporty and passionate model adapted to new trends. Perhaps an SUV with a sporty silhouette and size content? Honestly, I hope not and the small and impractical TT has direct relief.
Source - Coach
