La competitiveness in the automotive sector It is such that to survive brands have to bet big. And it is not only about creating new models, it is doing it at the same time that they "put their head" into the electrification. To do well and not fail, many are announcing alliances and partnerships with rivals to help them reduce costs. But it is not the only solution, there are also those who are adopting small brands such as Wiesmann.
You may not remember the Bavarian house, but recently it presented one of the most interesting sports cars. We talk about Project Thunderball have been developing in recent years. Even so, if they want to have a future and not disappear again, they have to bet on expand your range. And here is the key to Roheen Berry, its CEO and that of Contec Global, the firm that took over when its previous owners had completely sunk it.
Wiesmann has not yet decided to take this step, but if he did, his electric SUV would be designed for China and the US...
Berry is apparently very pleased with the release of the Project Thunderball. In fact, thanks to Autocar it has been known that his plans for Wiesmann go beyond "pigeoning" in the sports car segment. According to his words to this medium, they could be thinking of venturing into other plots...
"We will see how the SUV market goes” […] “We have spent a lot of money creating this platform and software, and getting a lot out of it. We are not in a hurry, but if we have enough customers and there is demand, it would not be a very difficult transition for us"
"I think there will be quite a few SUVs. We will see where the market is, if there is demand and if we want to enter that space”
And you will ask yourself, where will Wiesmann get the necessary technology for this hypothetical SUV? Well, from nowhere because he already has it and it's about the platform they created together with Roding for Project Thunderball. And the technical level of this base is very high, as it includes innovations such as variable regenerative brakes that mimic a conventional gearbox and a 300 kW charging capacity. In addition, it is light and very dynamic…
However, that Berry has hinted at this possibility does not mean that Wiesmann is going to develop an SUV now. Even they need to settle in the market and find their place in regions as harsh as the US and China. Of course, if they dare to take this step, they would have it much easier in both markets. In addition, its positioning would be very exclusive for fight against Bentley, Rolls Royce or Ferrari. Time to time…
Source - Coach