Tesla lowers its prices and works on the platform of its future models

Tesla Model 3 Price 2023

Contrary to the upward trend that the automobile market is currently experiencing, Tesla has started its 2023 financial year by lowering the price of its two products with the highest sales volume worldwide. This is the Model 3 (saloon) and Model Y (SUV), which specifically in Spain already They cost between 2.000 and 13.000 euros less, depending on the version, than in 2022. This also allows its clients to take advantage of the aid of the MOVES 3 Plan, still in force. And not only that. the american maker has accelerated the development of the platform on which they will build their next electric cars.

Tesla's commercial offensive by lowering the price of its entry-level models responds to the need for the brand to compete on price (downwards) in a scenario where it is no longer a dominant company in technological terms. In other words, since they no longer have an added value greater than that offered by other companies in the sector (especially luxury vehicle firms), the Americans have decided to change their corporate strategy. Its recent stock market collapse, despite having delivered more than 1,3 million units in 2022, has also contributed to this measure..

2023 Tesla Model Y Price

Tesla Model 3 and Tesla Model Y, how much were they worth before and how much are they worth now?

If the summer rates of 2022 are compared with the current ones, the price of the most accessible Tesla Model 3 has gone from 51.990 to 46.200 euros, a difference of almost 6.000 euros. for version Great autonomy of the same car, the acquisition cost has been reduced by just over 5.500 euros: of 57.900 to 52.400. And for the top of the range of this midsize sedan, called Economical performance, Tesla asked for it a minimum of 64.990 euros last June while now it sells it from 59.900, exactly 5.000 euros less.

In the case of the Tesla Model Y, the less powerful and rear-wheel drive (RWD) version was worth 49.900 euros and today costs about 2.000 less: 48.200 Euros. The so-called Great Autonomy has dropped around 12.500 euros, really surprising fact: 65.990 before and 53.400 now. Lastly, the Model Y from high performance has obtained a discount slightly higher than 6.000 euros, since its price has changed from 70.000 to 63.990 euros.

Thus, both basic and intermediate versions (which have the longest range per full charge) of both models, apply now for state subsidies offered by the Spanish Government for the purchase of electric vehicles.

Tesla white upholstery

About Tesla's new platform: cheaper and for compacts

Although they will be revealed more details during the next March 1, a day that Tesla will take advantage of to celebrate what it calls Investor Day, it is already known that the Californian brand is rushing to create a new architecture that will serve as the basis for its future generation of affordable products, oriented to the great masses of consumers who want practicality and not to clients who seek exclusivity and excellent benefits. will be small or medium size cars.

If all goes well, the platform in question will reduce manufacturing costs by 50% approximately. In addition, it will allow a higher degree of scalability, which will mean a higher assembly volume. Of course, such technical advances will have to be accompanied by a simplification in industrial processes. The result of all this could be a series of models with a price of less than 30.000 euros.

Source - Tesla


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