RAM is one of the manufacturersintegrated within the Stellantis universe, who is having the worst time in their home marketThe fall from grace of the Italian-French-American group has led to a much more pronounced drop in sales of the American firms, as investments were severely restricted during Carlos Tavares's tenure. But now, under Antonio Filosa's leadership, it seems that all of that is about to change, and the proof is that RAM and its "sisters" The now defunct Chrysler group are launching new products.
El blood moon phenomenonWith that striking reddish hue that colors the night sky during some eclipses, it has become the perfect excuse for RAM to bring back one of its most exclusive series. The American pickup truck manufacturer has decided to revive the space-inspired themed package for its heavy-duty models, giving rise to a new wave of RAM 2500 Lunar Edition with a clearly differentiated approach within the heavy duty segment.
A lunar aesthetic with two tones and specific graphics…
The most striking feature of these RAM 2500 Lunar Edition It's the aesthetic treatment. The exterior abandons the more traditional colors of work trucks and opts for a combination designed to evoke the surface and shadows of the moon. The body is painted in a tone Ceramic Grey Clear-Coat at the top, while the lower area uses a finish Diamond Black Crystal Pearlcreating a dark transition reminiscent of the night sky.
In keeping with the monochromatic approach, the The front grille sports the same ceramic gray finish. than the rest of the bodywork, giving it a more uniform and understated appearance compared to the usual chrome configurations. Along the sides, they are integrated Lunar Edition specific graphics, in glossy black, which reinforce the identity of this limited series and allow it to be recognized at a glance among the rest of the RAM 2500 range.
The set is completed with some rims painted blackThe wheels vary depending on the version: 17 inches for the Power Wagon and 20 inches for the Rebel. This size difference reflects the specific focus of each model, but in both cases, the aim is a robust image, with an aggressive look and a clear distinction from more utilitarian pickups.
Premium interior with nods to the blood moon… and Level 2 equipment…
The cabin of the RAM 2500 Lunar Edition redefines the concept of luxury in a heavy duty pickupThe seats are upholstered in Natura Plus leather Black, a premium material with embossed logos that elevates comfort to superior levels. The stitching is a standout feature. Copperhead Orangewhose tone evokes a lunar eclipse and runs across the dashboard, doors, and steering wheel. It also includes an exclusive limited-edition plaque and a Mopar safe integrated into the console to protect valuables.
This version is based on the Level 2 Equipment Groupand integrates cutting-edge technology for the driver and passengers. The command center is a Uconnect 5 touchscreen a 14,5-inch screen, complemented by an innovative 10,25-inch screen for the passenger. This digital display, unusual in heavy-duty vehicles, optimizes the infotainment and navigation, positioning this model as a technological benchmark within the current high-end truck market.
To guarantee a premium experience, the system of Harman Kardon audio It features 17 high-fidelity speakers. The equipment is rounded out with functional details such as adjustable pedals, ambient LED lighting and keyless access. With practicality in mind, the cargo box features a protective spray-on liner and a fold-out step. These elements strike the perfect balance between a luxury vehicle and a work tool capable of facing any logistical or professional challenge.
Two high-performance engines: HEMI V8 and Cummins turbodiesel…
The mechanical offer of the RAM 2500 Lunar Edition It retains the familiar engines from the range, adapted to the philosophy of each version. The Power Wagon uses the classic 8-liter HEMI V6,4In these configurations, it develops around 405 hp and a torque close to 580 Nm. This combination seeks a balance between off-road capability, low-end torque, and a strong power delivery, with the typical sound of American naturally aspirated V8s.
The Rebel, on the other hand, opts for an engine designed for those who need maximum towing and load capacityUnder the hood is installed the well-known Cummins 6,7-liter inline six-cylinder turbodieselIn its High-Output variant, the engine generates approximately 430 hp and around 1.456 Nm of torque, figures that place this pickup among the most capable in the heavy-duty segment, with towing capacities approaching 19.890 pounds and a payload capacity of around 1.500 kilograms, depending on the chosen configuration.
These specifications are especially relevant for markets where towing large caravans, boats, or industrial trailers is common. In Europe, this type of capability can be of interest to specialized transport companies, motorsport support teams, or private users who require heavy-duty trailers that far exceed what a typical mid-size pickup truck can offer.
Price of the Lunar Edition package and its positioning within the range…
The package The Lunar Edition is offered as an extra on the RAM 2500 Power Wagon and Rebel.With an additional cost of $1.995, a final figure equivalent to approximately €1.715 at the current exchange rate. This supplement includes both the specific aesthetic treatment and the technology package and exclusive interior details, making it a reasonable option within the US market for those seeking a touch of distinction without breaking the bank.
Based on prices reported in the United States, a RAM 2500 Power Wagon Lunar Edition It starts at around $86.385 (around €74.350), while the RAM 2500 Rebel Lunar Edition It sits slightly higher, with a starting price of $93.885 (approximately €80.805). These figures are clearly aimed at a customer seeking a high-performance vehicle with significant technological features and a distinctive aesthetic.
It's worth noting that these figures are for the North American market and don't include any taxes, tariffs, or modifications that might be necessary if these pickups were imported to Europe or Spain. Even so, they give a good idea of ​​where these versions stand within the heavy-duty pickup segment, where they occupy the top end in terms of price, equipment, and exclusivity.
Source - RAM
Images | RAM
