Polestar has officially confirmed that its next electric SUV, the Polestar 7, will be produced in Europe starting in 2028. Manufacturing will take place at the new factory Volvo is building in Kosice, Slovakia, and represents a key strategic step for the Swedish company in its goal of reduce production dependence on China and better address recent tariffs imposed in markets such as Europe and the United States.
This decision, announced jointly by Polestar and Volvo Cars, is supported by a memorandum of understanding signed by both companies, which belong to the Chinese group Geely. The future Slovak plant, scheduled to open in 2026 with an initial capacity of up to 250.000 vehicles per year, This will be the first European facility to assemble Polestar models. In addition to strengthening the group's industrial presence in Central Europe, the strategic location will provide a Improved logistical access to major European markets and will leverage an already established network of suppliers in the region.
The Polestar 7: New electric generation and key differences…
The new Polestar 7 will mark the beginning of a new technological and design era for the brand.. Although it will be based on the SPA3 electric platform developed by Volvo, it will integrate notable advances such as the architecture cell-to-body, which allows for greater energy density and efficiency. Thanks to the technological exchange within the Geely group, the model will also receive the latest generation of own electric motors and other innovations aimed at maximizing performance.
While it will share technology with the new Volvo EX60, Polestar indicates that it will ensure a touch and dynamic behavior unmistakably characteristic of the brand. According to Polestar CEO Michael Lohscheller, the goal is for the new Polestar 7 to be clearly stands out in terms of driving performance compared to its Volvo "brothers", following the path of differentiation already observed between the Polestar 3 and the Volvo EX90.
A commitment to design and efficiency…
In the aesthetic section, The Polestar 7 will mark the start of a renewed design language for the company.. Under the leadership of new chief designer Philipp Römers, it is expected a more expressive style with greater visual presence, while still maintaining the Scandinavian roots typical of the star's house. The brand thus seeks to accentuate the sporty and emotional character of its models, moving away from the extreme minimalism that has defined it until now.
The new compact SUV, which will arrive as a premium electric alternative to the Range Rover Evoque and will be more compact and affordable than the Polestar 3, It aims to become the best-selling model in the range. Its launch reinforces Polestar's ambition to become a benchmark in the premium electric segment., facilitating greater access to a broader clientele without sacrificing quality, equipment or efficiency.
Industrial and commercial impact of European production…
Polestar 7 manufacturing in Europe will provide significant competitive advantagesThis will significantly reduce logistics costs, improve delivery times for customers on the Old Continent, and avoid the tariffs currently imposed on manufacturers importing vehicles from China. Last year, the European Union imposed additional tariffs on Chinese electric vehicles, alleging unfair competition due to state subsidies. This situation has particularly impacted Polestar, whose majority of vehicles were previously assembled in China.
Beyond the Polestar 7, the brand had already taken steps to diversify its production. Currently assembles some Polestar 3 units in the United States and will soon export the Polestar 4 to the US from South Korea. The Kosice plant, however, represents Polestar's first fully European industrial project, reinforcing its commitment to the continent and alleviating the pressure of international tariffs. The collaboration between Polestar and Volvo Cars in Slovakia also reflects a business vision focused on efficiency.
Sharing facilities and platforms will maximize economies of scale and better distribute costs, as indicated by Hakan Samuelsson, CEO of Volvo, who emphasized the importance of leveraging the supply chain and synergies within the Geely group. The launch of the Volvo factory in Kosice and the allocation of the Polestar 7 as its first model not only represent a milestone for the brand, but It will also boost the local economy, generating employment and development in the sector in Central Europe..
Source - Polestar
Images | Polestar
