Chinese manufacturer Omoda & JAECOO , part of the Chery Auto group, has announced its membership in the Business Association for the Development and Promotion of Electric Mobility ( AEDIVE ). This organization brings together companies, institutions, and stakeholders from across the electric mobility value chain in Spain and Portugal, with the aim of accelerating its implementation. The company frames this move within its strategy to promote more sustainable, efficient, and innovative mobility, at a time when electrification has become one of the main drivers of its growth in the Spanish market.
Omoda & JAECOO's arrival at Aedive comes after the brand consolidated one of the fastest-growing electrified vehicle ranges in the country. During the first half of 2026, the manufacturer achieved 19.802 sales in Spain , more than double that of the same period the previous year, allowing it to reach a market share of 3,1%. Furthermore, over 90% of registrations so far this year correspond to electrified vehicles, a percentage that rose to 97% in June, driven primarily by the positive reception of its hybrid and plug-in hybrid Super Hybrid System (SHS) technology.
Electrified range and featured models from Omoda & JAECOO…
Currently, Omoda & JAECOO's electrified lineup includes hybrid, plug-in hybrid, and electric models, designed to combine efficiency, performance, and technology to meet evolving market demands. The company's commitment to electric mobility began in May 2024 with the launch of the Omoda 5 EV , the brand's first 100% electric model, conceived with the aim of democratizing access to this type of mobility. The new JAECOO 5 EV has recently joined this range , expanding the electric vehicle lineup and reinforcing the manufacturer's commitment to more accessible and sustainable mobility.
Omoda and JAECOO in Spain: commercial success and the evolution of an increasingly strong Asian brand…
The evolution of the Omoda and JAECOO brands in Spain reflects sustained growth in both sales and brand positioning. Since their official launch, both companies have expanded their dealer network, increased registrations, and strengthened their presence thanks to a range of SUVs , hybrid cars , and electrified vehicles tailored to the demands of the Spanish market.
This progress has also boosted the perception of Omoda and JAECOO as innovative, technologically advanced, and quality-oriented brands. Their strategy combines a modern image, high-end equipment, and a distinctive customer experience—factors that have strengthened their reputation and solidified their identity in one of Europe's most competitive markets.
The commercial consolidation of both companies has been accompanied by growing recognition among consumers, positioning Omoda and JAECOO among the brands with the greatest potential in Spain. The expansion of their hybrid and electric range and the continuous strengthening of their corporate image support a strategy focused on maintaining growth and gaining prominence within the electrified SUV and sustainable mobility segment.
Other corporate additions to Aedive…
The addition of Omoda & JAECOO is part of a series of new members joining Aedive, which also includes Baleà ria, Catl, Fuchs Lubricantes, and Randstad. These companies strengthen an increasingly diverse business value chain , in a context where collaboration between sectors is crucial for advancing the development of electric mobility and the energy transition. Aedive's CEO, Arturo Pérez de Lucia, emphasized that the association's industrial, technological, and service value chain represents a coopetitive sector that is further strengthened by these new members.
Omoda & JAECOO's entry into Aedive underscores its commitment to electrification in Spain, supported by registration figures that reflect sustained growth and a vehicle offering that ranges from hybrids to pure electric vehicles. The company thus joins a key association for promoting electric mobility on the Iberian Peninsula.
Source – Omoda & JAECOO by Newspress Spain
Images | Omoda & JAECOO
