Omoda & JAECOO have taken advantage of their Second anniversary in Spain to showcase commercial and technological muscleAt a time when electrification has become central to its roadmap, two years after the arrival of Omoda in February 2024 and Jaecoo in September of the same year, the Chery Group brand has established itself as one of the most active players in the Spanish market.
During this time, the two brands have gone from being virtually unknown to becoming a regular option in the SUV showcase, with a notable presence in the private customer channel. The year 2025 ended with 23.697 units registered, a jump of 167% compared to 2024., has served as a backdrop for a celebration that is already looking towards a new phase, marked by the expansion of its hybrid and plug-in hybrid SHS (Super Hybrid System) range.
Two years in Spain: results that consolidate the Chery Auto project…
The sales figures for the second anniversary reflect an unusual upward trajectory for such a young pair of brands in Europe. The combined market share of Omoda & JAECOO It reached 2,1% in 2025, more than double the previous year, in a context where the Spanish passenger car market grew by 12,9%. The group has placed special emphasis on the private channelThis is key to measuring real acceptance, as it accounts for 73% of its registrations. This has allowed them to position themselves among the ten best-selling brands to private customers with a 3,2% market share, a clear sign that their offering has resonated with the end consumer.
The results from the first part of 2026 maintain this positive momentum, registering 64% growth in January in a market that barely advanced 1%. This boost places the firm among the five brands with the highest volume in plug-in hybrid technology In Spain, relying on models equipped with the SHS system. At the start of this year, the Omoda 5 SHS-H It has consolidated its position in the top 3 of its category (C-HEV segment) among private customers with 793 units, demonstrating the competitiveness of its hybrid engines against traditional manufacturers in the sector.
If all its versions are considered, the Omoda 5 is positioned as the second Best-selling C-SUV to individuals in our country, reaffirming its commercial success. For its part, the Omoda 9 SHS It maintains its presence in the top 3 of plug-in hybrid D-SUVs with 303 units registered, reinforcing the role of the premium segment in the company's strategy. With these figures, the brand not only celebrates its second anniversary but also consolidates a balanced sales structure across different technologies and segments, ensuring sustainable growth in the demanding Spanish automotive market.
An anniversary focused on electrification and new releases…
Omoda & JAECOO's second anniversary in Spain was celebrated in Madrid, at an event that combined a review of figures, presentation of new products and reinforcement of brand positioning. The gala, hosted by Ana Brito and featuring a musical performance by ChanelIt served to stage the leap to a new stage focused on advanced electrification and the expansion of the range.
Far from being limited to a commemorative act, the firm used the anniversary to showcase its new technological flagship. The star of the night was the JAECOO 8 SHS, a large plug-in hybrid SUV that falls into the D segment. and aspires to become the flagship of the group's most adventurous division. Alongside it, prominence was also given to the OMODA 7 SHS, a model designed to occupy an intermediate space in the range and bolster sales volume in the heart of the market.
The brand wanted this anniversary to mark a turning point in its electrified offensive: Four out of every five cars it sells are already electrified.According to their internal figures, this is thanks to the deployment of SHS technology in both hybrids and plug-in hybrids. With the arrival of the new OMODA 7 SHS and JAECOO 8 SHS, the group reinforces its commitment to more efficient mobility, without sacrificing the power and equipment demanded by family-oriented and long-distance SUVs.
JAECOO 8 SHS: the new flagship PHEV…
El JAECOO 8 SHS It is positioned as the brand's new flagship model, standing out for its generous dimensions and a clearly family-oriented focus. seven seater SUV It offers exceptional spaciousness and a trunk that reaches 2.021 liters, ideal for users who prioritize space and versatility. Its exterior design combines a robust cascading grille with full LED lighting, while the interior elevates refinement with 12,3-inch panoramic screens and high-quality materials that reinforce its premium character.
Technology is the central pillar of this model, equipped with the advanced plug-in hybrid system The SHS engine delivers 428 hp. Thanks to its 34,46 kWh battery, the vehicle achieves a electric autonomy With a range of 134 kilometers, it allows for emission-free daily commutes and a combined range exceeding 1.000 kilometers. Furthermore, its intelligent propulsion architecture and V2L function for powering external devices make it an extremely efficient tool for both city driving and extended adventure trips.
In the dynamic section, the JAECOO 8 SHS uses the T2X platform and a electromagnetic suspension CDC adjusts damping in real time according to the terrain. Safety is guaranteed by a high-strength steel chassis and 20 state-of-the-art ADAS driver assistance systems, providing comprehensive protection for all occupants. With a seven-year official warranty, this model establishes itself as a solid alternative in the market. hybrid carscombining sporting performance, energy efficiency and superior technical reliability.
OMODA 7 SHS: the key piece at the heart of the range…
El OMODA 7 SHS It is positioned as the strategic volume model within the electrified range, sitting in size between the Omoda 5 and the Omoda 9. With a length of 4.660 millimeters, this Hybrid SUV It adopts the "Art in Motion" design language, distinguished by a frameless parametric grille and a distinctly urban aesthetic. Its main focus is to offer a dynamic and modern image for everyday use, moving away from a purely adventurous concept to prioritize elegance on the road.
The cabin stands out for its high level of digitalization, integrating an innovative 15,6-inch sliding central screen with 2.5K resolution and a Snapdragon 8155 processor. This technological deployment facilitates a fluid multimedia experience and advanced management of the smart connectivity and voice assistants. Furthermore, the interior space has been designed to maximize occupant comfort, combining quality materials with an electronic architecture that places the model at the forefront of its market segment.
Under the hood, the technology Super Hybrid System It combines a 1.5 TGDI engine with an 18,4 kWh battery, achieving a total power of 279 HP. This system allows a electric autonomy With a 92-kilometer range and a combined range exceeding 1.200 kilometers, it's ideal for long, uninterrupted journeys. Backed by an extended eight-year or 160.000-kilometer warranty and 19 ADAS safety features, the OMODA 7 establishes itself as a reliable, efficient, and highly competitive option in today's market.
Two still-young brands with a desire to grow in Spain…
The growth of OMODA & JAECOO In Spain, the focus goes beyond the product itself, aiming for an emotional connection through culture and lifestyle. Omoda reinforces its urban image by sponsoring the Mad Cool Festival, while Jaecoo is linked to outdoor leisure and adventure. This strategy seeks to attract diverse profiles who value brand identity, positioning their SUV models as an aspirational option that combines modern design with an active presence at the country's most influential events.
The company introduces innovative features such as the "pet-friendly" concept, offering durable and optimized interiors for traveling with pets in complete comfort. This practical approach responds to the real needs of today's drivers, who are looking for family vehicles Versatile and easy to maintain. Furthermore, the brand guarantees user peace of mind with a network of over 100 dealerships and a spare parts logistics system capable of supplying parts in less than 24 hours, ensuring top-notch after-sales service.
After two years of expansion, the company is consolidating its position as a stable player thanks to its offensive in plug-in hybrid cars and its comprehensive warranty policies. With the JAECOO 8 SHS as a technological benchmark and the OMODA 7 SHS driving sales volume, the group is climbing the registration rankings. This solid structure allows the brand to move beyond being a novelty and become a trusted reference, ready to lead the transition to more efficient and technologically advanced mobility in Spain.
