Match Hospitality will invest 400 million for a VIP experience at the Madrid GP

  • Match Hospitality will be the exclusive partner of the Formula 1 Spanish Grand Prix in Madrid until 2035.
  • The Swiss company will invest 400 million euros to develop a unique hospitality programme.
  • The project will feature exclusive services and cultural activities, following the model of Miami and Las Vegas.
  • The event will be financed entirely with private capital, with no impact on public coffers.

match hospitality

The city of Madrid is preparing for a milestone in Formula 1: the return of a Spanish Grand Prix that promises to revolutionize the sporting and social landscape between 2026 and 2035. All this will be possible thanks to the investment of 400 millones de euros provided by the Swiss company Match Hospitality, in an exclusive collaboration with IFEMA Madrid. This project will not only mark the return of Formula 1 to the Spanish capital, but will also position the event as one of the most luxurious and sustainable on the motorsport calendar.

Match Hospitality, known for its expertise in top-level sporting events, will manage the VIP areas and hospitality programs of the circuit, guaranteeing Unique experiences for attendees. From Premium catering From access to exclusive areas, the aim is to offer much more than just a racing weekend: it is about combining sport, spectacle and luxury in an unforgettable event.

A commitment to excellence and sustainability

The Spanish Grand Prix in Madrid will also set a new standard in sustainabilityThe circuit, which will be located in the IFEMA Valdebebas area, will be carbon neutral and will have a optimal infrastructure to ensure access for attendees. Thanks to its privileged location, close to the airport and with public transportation options as a metro and commuter train, it is expected that until 90% of fans to arrive at the event without using private vehicles.

Regarding the design of this sporting event, Match Hospitality will follow successful models such as those Miami and Las Vegas Grand Prix, integrating cultural and musical activities that will extend throughout the week. This will not only attract motorsport fans, but also those interested in experiencing exclusive experiences associated with motor sport.

Choosing a partner with global experience

madrid f1 gp

IFEMA Madrid justified the choice of Match Hospitality highlighting his career in international events such as the Qatar World Cup 2022 and the management of the Formula 1 British Grand Prix since 2019. At this latest event, the company has tripled the number of VIP clients, underlining its ability to offer hospitality products that live up to the expectations of its customers. more demanding expectations.

Furthermore, the collaboration between IFEMA Madrid and Match Hospitality will not involve any public expenditure. As explained by IFEMA President José Vicente de los Mozos, "The project will be financed entirely with private capital, in line with the commitment of the Community and the City Council of Madrid to attract sustainable and high-impact global events.»

An event designed for everyone

The focus of the Grand Prix will not be limited solely to VIP attendees. While much of the investment will be allocated to hospitality areas, fans will also be able to enjoy a unforgetable experience in other areas of the event. Everything has been conceptualized to favor both the participating teams and the Formula 1 fans, raising the bar on what a career can offer.

The return of Formula 1 to Madrid marks the return of the competition to the capital for the first time since 1981, when the last race was held at the Jarama circuit. With this initiative, IFEMA Madrid and Match Hospitality are not only seeking to recover that legacy, but also turn this event into a global reference.

The Spanish Grand Prix in Madrid also aims to exceed Formula 1 standards in terms of inclusion and sustainability. Since its planning, measures such as a efficient logistics, universal accessibility and a commitment to the carbon neutrality to ensure that the event is as responsible as it is impressive.

This ambitious project will not only benefit motorsport fans, but also the local economy., attracting tourism and consolidating Madrid as an epicentre of sport and entertainment worldwide. With a unparalleled transportation network and a commitment to luxury and sustainability, the Grand Prix is ​​shaping up to be an essential event for both sports lovers and those looking for Unique experiences.


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