Lancia wants to be the most exclusive signature of how many there are in the Stellantis catalog. It is true that it starts from a blank canvas and, in addition, it will be twinned with Alfa Romeo and DS. But the Italian house wants to go it alone and the history it treasures behind it is impossible to match, especially because of its French "sister". The fact is that now that those responsible for her have the green light for her return, she will return to conquer those commercial plots that she knows best.
That is Lancia will come back to life and more attached than ever to fashion. We have proof that their intentions are these in the announcement they have made through a press release. In a matter of hours Debuts at Metaverse Fashion Week 2023 as the official brand of this exclusive virtual event. And for this, choose a couple of models that will surely mark your return to the automotive sector globally. Do you know what these are?
At Metaverse Fashion Week 2023 there will be a special Ypsilon and the new Lancia Concept that will debut on April 15…
As explained by the official press release published by the brand…
«Lancia will be at Metaverse Fashion Week 2023 with its own space within the Luxury Fashion District, the main area of the event, the so-called Virtual “Quadrilatero della Moda”«
And after reading this you will ask yourself, how does this work about the Metaverse Fashion Week 2023? Well, very simple, as it is a parallel virtual world, those who want to participate have to register on a platform in order to obtain their avatar. Once with him, they can access to learn about the novelties that will congregate in this fashion week in the purest "Matrix" style. And not only that, Lancia announces that there will be a very special Ypsilon at its stand…
They define this Ypsilon as "the trendy city car that appeals to style, elegance and technology conscious customers". And they do not lack reason since being one of the oldest in the segment it is one of the best sellers in his native country. The doubt is in know what this mysterious Ypsilon will be like as we doubt that it is a corresponding advance for the next generation. This mission is entrusted to the second model...
This second prototype is the Lancia concept, which will be veiled in mystery until its presentation event on April 15. In fact, they announce that he will be covered by a canvas at the event, so his presence is an incentive for fashion fans not to miss his official presentation next April. And not only that, the showroom in the Metaverse will reflect the new corporate identity of the brand that they have already presented…
With everything, it seems that the new Lancia is getting closer and, in addition, it returns stronger than ever. His rivals would still have to reassess their danger, although surely Stellantis already knows what to do with the low sales volumes that he is going to reap...
Source - Lancia
