Kia continues its commitment to electric vehicles with a new project that seeks to expand its range of affordable models. The South Korean brand already has a growing catalog of electric cars, but is now working on a new model that will position itself as the most affordable option within its product line. This model, which could be called Let's EV1, is emerging as a city car with a price that will be around 25.000 EurosIts goal will be to compete with other affordable electric vehicles on the way, such as the Renault Twingo E-Tech and the Volkswagen ID.1, appealing to buyers looking for affordable electric mobility.
Se que el ESPERA EV1 use an optimized version of the platform E GMP, the same one used by other models of the brand, but adapted to its reduced dimensions. This model will prioritize the efficiency more than the autonomy, offering a battery life of approximately 40 kWh, with which it could reach between 160 and 180 kilometers per charge. In this context, the comparison with other electrics, such as the electric car and its real autonomy, will highlight the importance of efficiency in this segment.
Kia's price and strategy in electric mobility…
The company has announced that the Let's EV1 It would be conceived as an entry-level model, that is, a compact vehicle oriented towards urban use. It would not be an SUV, but rather a smaller car, aligned with the idea of a city car efficient and economical for a wider audience. This approach is also similar to what other brands are exploring, such as Dacia confirms an affordable electric car.
President of KiaHo Sung Song has indicated that the company's goal is to expand the range of entry-level electric vehicles to attract a greater number of buyers. According to his statements, the brand is aware that in order to reach a wider audience, a more affordable option is needed. economic than current models.
If Let's EV1 does not materialize, the brand would have a 'plan B', which would consist of a more affordable version of the EV2 with a price lower than the 30 thousand euros. This approach seeks to make the electric mobility More affordable without sacrificing essential features. It's also important to consider that competitors in this segment are launching alternatives priced around €25, such as the Tesla Model Q, an electric car that is expected to be more affordable.
Competition in the affordable electric segment…
The landscape of affordable electric cars is rapidly evolving. In addition to the new Let's EV1, other brands are also preparing their own proposals for the segment. The Renault Twingo E-Tech is expected to 2026, while Volkswagen is working on the ID.1, which should arrive in 2027.
Facing these rivals, the Let's EV1 promises to offer a balance between cost y performance, betting on fast charging technology. With a power of up to 150 kW, the model is expected to be able to recover from 10% to 80% of your battery in less than 20 minutes, a significant advantage in its segment. This rapid charging is an essential factor when choosing an electric car, especially compared to the proposals emerging on the market, such as the new Dacia Spring, a fully electric utility vehicle.
Possible presentation and launch…
Development Let's EV1 is underway and although the brand has not given an exact date for its official debut. If the planned deadlines are met, the Let's EV1 could reach the market in 2027This would coincide with the launch of the Volkswagen ID.1, Whereas the Renault Twingo E-Tech I would do it a year earlier, in 2026The competition between these models will determine the future of affordable electric cars in Europe.
In this context, it is essential to understand how the market will evolve, as is the case with the initiatives that are emerging, such as the Firefly, which will arrive in Europe as an electric mobility optionWith electric mobility gaining ground and the need for more economical options on the market, Kia is betting on a model that could be the entry-level vehicle for many drivers looking to make the jump to electric vehicles without making a large investment.
Source - Coach
Images | Kia Motors
More information about this model
- Plazas 5
- Power 204 cv
- Consumption 14,9 - 16,2l/100km
- Assessment 4