genesis has surprised the world of motorsport with the debut of the GV80 Desert Edition, a special edition of its popular SUV created as a tribute to the legendary Belgian driver Jacky Ickx. This exclusive model not only celebrates the driver's 80th birthday, but also his victory in the 1983 Dakar Rally, consolidating the legacy of a man who marked an unforgettable chapter in the history of motorsport.
Conceived as a Only model «One-Off», The Genesis GV80 Desert Edition represents the perfect fusion of luxury and off-road capability. Designed for extreme conditions, this car combines advanced technical specifications with an aesthetic that pays homage to Ickx’s iconic helmet. From its official presentation in Riyadh to its debut at the 2025 Dakar Rally, the vehicle has made it clear that it is much more than a commemorative model.
The Genesis GV80 Desert Edition sports a design designed for the desert…
The Genesis GV80 Desert Edition has been specifically modified to meet the challenges of the desert. Among the most notable changes are the wheel arches enlarged by 40 mm. to accommodate 20-inch wheels and all-terrain tires. These adjustments not only improve their off-road capabilities, but also give it a robust and functional appearance.
La adjustable suspension of the model has been optimized for driving on desert terrain, offering greater stability and comfort on both sand dunes and rocky surfaces. In addition, the Intelligent Drive Mode system allows the SUV to automatically adapt its performance according to the terrain conditions. With it, Genesis' commitment to the technological innovation.
The exclusive body color, a midnight blue with a central white stripe, pays homage to the hues of the helmet Ickx wore during his professional career. This aesthetic touch not only strengthens the connection with the driver, but also makes the GV80 Desert Edition a unique vehicle in its appearance.
Equipment designed for adventure
In addition to its impressive technical changes, the GV80 Desert Edition includes a series of improvements designed for off-road use. The roof has specific bars for transporting fuel canisters, sand boards and a tent, essential items for any desert expedition. An LED light bar has also been added to the roof to improve visibility in extreme conditions.
The interior maintains the characteristic luxury of Genesis, but adjusted to the needs of adventure. It has a Integrated storage system for transporting tools, essential spare parts and basic supplies, including water and a first aid kit.
The trunk has been redesigned with a drawer system which allows you to store and organize all the necessary equipment. This focus on functionality ensures that the vehicle is prepared for any need during long days in the desert.
An engine that is not left behind
Under the hood, the GV80 Desert Edition retains a powerful 6-liter Twin-Turbo V3.5 engine, capable of generating up to 375 CVWith its 4×4 drive system and a special desert driving mode, “Desert Mode”, this SUV combines power and adaptability to tackle even the most complicated terrain.
Thanks to these features, Jacky Ickx was able to cover more than 6.000 kilometres of the Dakar 2025 route, which included the dunes of the “Empty Quarter” and other challenges in the Saudi desert. Genesis worked closely with W Motors and its own Creative Director, Luc Donckerwolke, to bring this ambitious project to fruition.
A tribute that goes beyond the car
The GV80 Desert Edition not only celebrates Jacky Ickx, but also marks a new milestone for Genesis as a luxury brand. With its participation in events such as the Dakar, The Korean company aims to consolidate its image within the premium segment and motor sports.
During the debut of the GV80 Desert Edition, it was announced that Jacky Ickx will take on a role as official advisor to Genesis Magma Racing, the Korean brand's racing division. Their experience and knowledge will be key to the development of future models and projects, reinforcing Genesis’ ambition to excel in this field.
Source - genesis
Images | Genesis
