The arrival of Geely Auto in Spain This adds a new major player to the automotive landscape in our country. The Chinese manufacturer has officially launched its operations and is already working with local partners to establish its sales network, with the goal of seeing its first registered cars on our roads soon. first half of 2026.
Far from positioning itself as a "low-cost" option, the company wants to carve out a niche in the Spanish market by relying on the technology, security and electrificationIt's not starting from scratch: the Geely Auto group is one of the world's largest automotive conglomerates, with a presence in Europe through well-known brands such as Volvo, Polestar, Lotus o Lynk & Co, and now it is taking the step of operating with its main brand in our market.
A Chinese giant that was already playing on home turf…
Although many drivers are only now discovering the name Geely, the group has been making moves in Europe for years. It controls a portfolio of more than a dozen brands, which include historically European companies such as Volvo, Lotus, Smart or Proton, in addition to more recent firms such as Lynk & Co, Polestar or the premium electric zeekrIts volume is remarkable: in 2025 it exceeded three million cars sold under their Chinese brands and exceeded four million units if European ones are included, placing it among the leading automotive groups in the world.
In Spain, Geely's presence was already noticeable through these brands and its industrial involvement. One of the keys is its alliance with Horse PowertrainThe joint venture with Renault, focused on next-generation combustion engines and hybrids, has a significant industrial base in our country. Part of the mechanical technology of the new Starray EM-i It has precisely that European origin, which reinforces the link between the Chinese manufacturer and the local industry.
Strategy focused on electrification and a multi-propulsion approach…
The new strategy of Geely Auto in Spain It starts with a range of Electrified SUVs Designed to lead the energy transition. The brand will introduce a model 100% electric high efficiency along with a plug-in hybrid Long-range, ideal for those looking to reduce emissions without relying entirely on charging infrastructure. This multi-propulsion approach combines real-world range with competitive pricing, positioning its vehicles as accessible options with superior technology compared to traditional European manufacturers.
The technological deployment relies on the advanced platform of Geely-Autowhich integrates state-of-the-art electronics and software focused on the user experienceThe E5 and Starray EM-i models will stand out for including assistance systems to advanced driving features, such as adaptive cruise control and emergency braking. The company's goal is to offer intuitive connectivity and constant updates, allowing drivers of conventional cars to make the leap to sustainable mobility In a simple way.
Deep smartphone connectivity and a modern interface define the value proposition of these new devices. Chinese cars in the domestic market. Geely is not looking to compete solely on cost, but rather on a sense of modernity and technological reliability that reinforces buyer confidence. With this offensive, the group consolidates its portfolio of new energy vehiclesensuring safe and digitized driving. This combination of robust hardware and intelligent software will be key to gaining market share in today's competitive automotive landscape.
Geely E5: Electric SUV with its own battery and up to 475 kilometers WLTP range…
El Geely E5 It will be the brand's flagship electric vehicle in Spain. It is a mid-size SUVLocated in the upper part of the C-SUV segment and close to the D-SUV, it will be positioned against rivals such as Skoda Enyaq, BYD Atto 3, Peugeot E-3008, Ford Capri, Jeep Compass electric, Toyota C-HR+ or even models such as Volkswagen ID.4 and Tesla Model Y in terms of concept.
This E5 develops a power of 160 kW (218 hp) and homologates up to 475 kilometers of autonomy In the WLTP cycle, a figure that places it in the reasonable range of the segment, although without beating the most efficient electric vehicles on the market. The key technical feature is its Short Blade Battery, a proprietary system developed by Geely and arranged in a "short" cell format.
The battery will be offered in two capacities: around 60,22 kWh y 68,79 kWhAccording to the brand, this architecture aims maximize energy densityImproved durability and enhanced safety are key priorities for European buyers. In terms of fast charging, the E5 promises to go from 30% to 80% capacity in some 20 minutesA competitive figure that can make a difference on long journeys and aims to facilitate daily use without relying excessively on slow charging at home.
In terms of overall approach, the E5 will seek to position itself as an electric SUV technologically advanced, but without excessive luxuryGeely insists on a practical approach: a good array of driving assistance systems, extensive connectivity systems, and a digital interface geared towards ease of use, trying not to overwhelm the driver with superfluous functions.
Starray EM-i: plug-in hybrid with almost 1.000 kilometers of combined range…
The new Geely Starray EM-i It is presented as a plug-in hybrid SUV 4,7 meters long, designed to lead the segment of the electrified cars in Spain. This model combines a high-efficiency combustion engine, developed in conjunction with Horse Powertrain, with a 160 kW electric motor to achieve a total output of 262 hp. With a clear focus on families, it aims to appeal to drivers who travel long distances but want to complete their daily commutes in zero-emissions mode, guaranteeing versatility and significant savings in fossil fuel consumption.
The combined autonomy of this hybrid vehicle It achieves a range of 943 kilometers under the WLTP cycle, supported by batteries of up to 29,8 kWh. Geely prioritizes the use of the electric motor for urban mobility, leaving the combustion engine as the main source of power for long journeys. This technical configuration places the Starray in direct competition with benchmarks such as the BYD Seal U or the Toyota RAV4, offering a robust alternative that leverages European engineering to perfectly meet the performance and safety demands of the Old Continent market.
In addition to its advanced mechanics, this Geely SUV It stands out for its superior technological features and complete connectivity. The manufacturer is committed to intelligent driving assistance systems and digital functions that simplify the user experience, strengthening its position against others. Chinese manufacturers and traditional brands. By integrating components developed with partners like Renault, the Starray EM-i projects an image of reliability and modernity, establishing itself as a key piece in the brand's offensive to conquer the sustainable automotive sector by 2026.
Strategic priority: Spain in Geely Auto's European expansion…
The global strategy of Geely-Auto This positions our country as a priority hub for its expansion in Western Europe. Under Li Lei's leadership, the Chinese firm seeks to capitalize on the market opening towards the new energy vehiclescombining hybrid and electric technology. Spain acts as an ideal laboratory where environmental regulations and the renewal of the vehicle fleet favor the arrival of new Chinese car brandsallowing Geely to compete directly with established manufacturers through a balanced value proposition tailored to today's European consumer.
To consolidate its presence, the brand will deploy a robust dealer network with the goal of reaching 50 points of sale by the end of 2026. This growth will be supported by local distribution groups with extensive experience, guaranteeing a after-sales service high quality that inspires buyer confidence. By establishing a physical infrastructure for maintenance and customer service, Geely seeks to eliminate the usual barriers to entry for new manufacturers, ensuring that the standard of customer service is aligned with its global brand positioning.
Geely's competitive advantage lies in its partnership with prestigious firms like Volvo, which facilitates the acceptance of its products. electrified cars among Spanish drivers. This commercial offensive faces rivals such as BYD or MG, standing out for its heavy investment in physical facilities to counteract the initial lack of brand awareness. Thus, the combination of efficient logistics and an offering of sustainable mobility Spain's competitive position places it at the center of the battle for leadership in the electrified automotive market for the next few years.
Source - Geely Auto by Newspress Spain
Images | Geely Auto
