As 2025 draws to a close, brands look back, review data, and take stock. For Fiat, the past year has been marked by the consolidation of its strategy and the strong performance of several of its key pillars in the Spanish marketThe Italian brand ends the year with a total of 20.926 registrationsIncluding passenger cars and commercial vehicles, this allows it to achieve a penetration rate of 1,6%.
A fundamental part of these results is once again in the area of the Commercial VehiclesThis is a segment in which Fiat has a long history and a solid reputation among professionals and businesses. Thanks, as they themselves say, to the reliability of their models, their versatility, and their ability to adapt to the needs of all kinds of activities, the brand has achieved 11.112 registrations in this market throughout the year, confirming its position as one of the benchmarks in the sector.
La electrification Fiat has been another major player in 2025. A pioneer in incorporating electric versions into its range of commercial vehicles, Fiat is beginning to reap the rewards of that early commitment. During the last fiscal year,The brand has doubled its sales volume of 100% electric vans, closing the year with 374 registrations and reinforcing a growth trend that aims to continue gaining ground in the coming years.
In the market of tourismOne of the most important releases of the year has been the Fiat Grande PandaSince its arrival in June 2025, the new model has been gaining traction and commercial momentum. Its practical approach, original and recognizable design, and clear focus on electrification have resonated with the public, allowing it to reach 1.170 registrations in its first full year on the market. Furthermore, 11% of those sales correspond to electric versionsThis reflects the growing interest in this technology. Thanks to these results, the Grande Panda ranks among the top 10 best-selling models in its segment during the last quarter of 2025.
Looking ahead to 2026, Fiat faces the new year with growth prospects. The momentum of The Big Panda will be strengthened by the arrival of the new Fiat 500 MHEVwhich will be available from next February, as well as the launch of two new models and several versions that will be added to the range during the second half of the year, expanding the offer and reinforcing the brand's commitment to increasingly efficient and sustainable mobility.
