Ebro , the historic Spanish vehicle brand, has taken a strategic step by becoming an official sponsor of the Spanish National Football Team . This move boosts the company's presence in the national sporting arena and associates it with one of the most recognized symbols of Spain. The collaboration not only expands Ebro's visibility but also reinforces its commitment to innovation, sustainability, and teamwork.
The agreement, signed at the headquarters of the Royal Spanish Football Federation (RFEF) in Las Rozas, Madrid, will initially run until 2028, with an option to extend until 2030. Ebro will be present at all relevant national team events and championships, involving both the men's and women's national teams, as well as the under-21 team. Thus, Ebro will support the national teams in high-stakes competitions, such as the Nations League Final Four—where it will debut as a partner—the 2026 World Cup, the next European Championship, and other key tournaments.
Strategic agreement between tradition and modernity
The signing of the contract brought together Pedro Calef, CEO of Ebro Motors, and Rafael Louzán, president of the RFEF (Royal Spanish Football Federation), at an event that also served to showcase the brand's latest innovations . Specifically, the S700 and S800 models , both with plug-in hybrid technology, and the recently unveiled S400 SUV, which will be officially launched at Automobile Barcelona, were the stars of the show. All these vehicles are assembled at the plant that Ebro and the Chinese group Chery share in Barcelona's Zona Franca (Free Trade Zone), marking a new chapter in the automaker's history.
Their presence will be reflected not only in international and domestic matches, but also in numerous promotional activities alongside the players and coaching staff, contributing to greater proximity with fans and fostering the bond between brand and fans.
Boosting sustainable mobility and local industry
The agreement also strengthens Ebro's identity as a national emblem , bringing the Spanish automotive industry closer to the general public and contributing to the local economy through the manufacture and marketing of cars within the national territory.
After decades as an icon of commercial vehicles, Ebro has managed to reposition itself strongly in the passenger car market, especially SUVs, and has made a strong commitment to its Spanish roots.
Source and image | Ebro
