ebro, the historic Spanish vehicle brand, has taken a strategic step by becoming the official sponsor of the Spanish National Football Team.This move represents a boost to the brand's presence in the national sports arena, as well as a partnership with one of our country's most recognized symbols. The collaboration not only expands Ebro's visibility but also reinforces its commitment to innovation, sustainability, and teamwork.
The agreement, which was signed at the headquarters of the Royal Spanish Football Federation (RFEF) in Las Rozas, Madrid, will initially be valid until 2028, with the option to extend it until 2030.It will be present at all major squads and championships, involving both the men's and women's national teams, as well as the U-21 team. In this way, Ebro will support the national teams in demanding matches, such as the Nations League Final Four—where it will make its debut as a partner—the 2026 World Cup, the upcoming European Championship, and other key competitions.
Strategic agreement between tradition and modernity
The signing of the contract brought together Pedro Calef, CEO of Ebro Motors, and Rafael Louzán, president of the RFEF, in an event that also served to showcase the brand's latest developments.. Specifically, the models S700 y S800, both with plug-in hybrid technology, and the recently launched S400 SUV, which will be unveiled at Automobile Barcelona, were the stars. All of these vehicles are assembled at the plant shared by Ebro and the Chinese group Chery in Barcelona's Zona Franca, marking a new era in the history of the automotive industry.
Their presence will be reflected not only in international and domestic matches, but also in numerous promotional activities alongside the players and coaching staff, contributing to greater proximity with fans and fostering the bond between brand and fans.
Boosting sustainable mobility and local industry
The agreement also strengthens the Ebro's identity as a national emblem, bringing the Spanish automotive industry closer to the general public and contributing to the local economy through the manufacturing and marketing of cars nationwide.
After decades as an icon of commercial vehicles, Ebro has managed to reposition itself strongly in the passenger car market, especially SUVs, and has made a strong commitment to its Spanish roots.
Source and image | Ebro
