For many people, access to their own car remains the missing piece that allows them to say they have a stable job and the real possibility of improving their economic and personal situationIn Spain and much of Europe, commuting to and from work by public transport is not always feasible, especially in rural areas, industrial parks, or poorly connected neighborhoods.
In this context, Dacia CareMakers It has been launched as an inclusive mobility program The initiative aims to eliminate the barrier of lack of a vehicle for vulnerable individuals. Not conceived as a typical commercial campaign, it is a structured solidarity project that seeks to integrate mobility into the broader puzzle of access to employment.
Mobility as a condition for working…
In the last 15 years, The average price of new cars has risen by around 38%.While Spanish household incomes have only grown by around 21%, bringing the average annual household income to approximately €34.821, this gap excludes many families from the new car market and makes owning a vehicle, in practice, an unattainable luxury.
The consequence is clear: More than 12 million people in Spain are at risk of exclusionAnd a significant portion of these households end up spending more than 20% of their income on maintaining a car to get to work. In addition, around 67% of the population travels by private vehicle to get to their job, according to data from sector studies such as those from Arval, which puts mobility at the center of the conversation about employment and inequality.
For many people, especially in rural areas, peripheral environments and poorly connected neighborhoodsThe public transport network does not cover the schedules, routes, or frequencies necessary to balance work, appointments, or training with family life. In these cases, accepting longer hours, split shifts, or a job further away becomes simply impossible without owning a car.
What is Dacia CareMakers and who is it for?
Faced with this reality, Dacia, along with Renault Group and its partnersThe company has launched the CareMakers program in Spain, a solidarity-based mobility initiative that aims to eliminate the barrier of cars to accessing and remaining in the job market. The project draws inspiration from previous initiatives in countries like France and Italy, where similar programs have helped thousands of beneficiaries find employment or secure existing jobs.
The program is geared towards people in vulnerable situations or at risk of social exclusion who need a vehicle to get to work, attend interviews, travel to training centers, or balance employment and family responsibilities. Within this group, special attention is paid to women who face greater logistical difficulties due to caregiving responsibilities, distance to the workplace, or lack of a support network.
This is not a parallel sales channel for the brand, but rather a collaborative scheme with social entities They evaluate each case individually to determine if a car is truly essential for employment. The aim is to ensure that vehicles end up in the hands of those who, without this tool, would find it much more difficult to access or maintain a job.
An ecosystem of partners and NGOs as the core of the program…
CareMakers is based on a ecosystem formed by Dacia Spain, the Renault Group Spain Foundation, Mobilize Financial Services and the dealer network of the brand, in addition to a growing number of associations and foundations. Each of these actors assumes a specific role within the project.
Non-profit organizations are those that They act as prescribers and companionsThey analyze each person's situation, confirm that a car is essential to their work, assist with the paperwork, and ensure that the aid reaches those who need it most. This social support is one of the program's distinguishing features.
Among the entities already participating are Candelita, SOS Children's Villages, Lesmes Foundation, Málaga Acoge, Altavista Foundation, Altius, Hechos, ArcoĂris and Smart Top ServicesAmong others. These organizations, spread across different autonomous communities, work on the front lines with vulnerable families and individuals and, precisely for that reason, are in a position to identify when the lack of a car is the main obstacle to accessing employment.
Dacia's sales network contributes its capillarity throughout the territoryThis allows participants to pick up and maintain their vehicle without straying too far from their local area. Mobilize Financial Services, the group's finance company, adapts loan terms to make monthly payments affordable for those with very limited budgets.
Special conditions: loan, installments and services included…
Through CareMakers, Beneficiaries can access a new car through a multi-option loan (commonly called “Preference”) for three years, with no down payment required. This formula lowers the barrier to entry, as it does not require prior savings to qualify for the vehicle.
The Monthly fees are significantly lower than standard offers For a private customer, the Dacia Sandero offers monthly payments starting at around €171, while the Dacia Spring, the all-electric option, can be as low as €98 per month, with no down payment required. These amounts are approximately 100 euros below the usual offers in the market for these same models.
In addition to the discount, The fees include key services This includes vehicle maintenance for three years, comprehensive insurance for at least the first year, and up to seven years of warranty, with an approximate usage limit of 36 months and 15.000 km per year. The goal is to make the total cost of mobility as predictable as possible, similar to what many people already spend on public transport, but with the flexibility of owning a car.
The program design aims to ensure that the beneficiary avoid having to deal with large unexpected expenses related to the vehicle. This makes it easier for them to focus on consolidating their employment, extending their working hours, or seeking better opportunities without fear that a breakdown or additional cost will represent a financial burden that is difficult to bear.
Available models: Sandero and electric Spring…
CareMakers focuses on offering two of the most affordable models in the Dacia rangewith the aim of balancing cost, reliability, and efficiency. On the one hand, the Dacia SanderoThe best-selling car in Spain for the last thirteen years is presented as a versatile vehicle with low running costs.
Within the Sandero range, versions such as the Eco-G 100, which runs on LPG (liquefied petroleum gas), which allows for reduced fuel costs compared to conventional gasoline. This engine also offers advantages in terms of emissions and, in many cities, facilitates access to more favorable environmental labels.
Furthermore, the Dacia spring It represents the 100% electric option. of the program. This model may benefit from public subsidies, such as those included in state plans like MOVES III or any subsequent programs. Adding these subsidies makes the Spring's price even more affordable and strengthens its appeal to those seeking a daily mobility solution with a lower environmental impact.
The renewal of the vehicle fleet is also an element to take into account. In many cases, the beneficiaries replace very old vehicles. These more efficient models represent a step forward in safety, fuel consumption, and emissions. Thus, the program not only has social and labor implications but also aligns perfectly with Europe's ecological transition and fleet renewal objectives.
How to access the CareMakers program…
The process to enter the program does not go directly through a dealership, but rather begins through the collaborating associations and foundationsThese entities, together with the interested person, assess whether the car is truly essential for their job placement or to avoid losing their job.
Once the case has been identified, the social entity collects the documentationThe system analyzes the applicant's economic and employment situation and confirms that they meet the established vulnerability or risk of exclusion criteria. If the profile matches the program's criteria, the proposal is sent to the Dacia ya Mobilize Financial Services network to process the multi-option loan.
During this process, the person is not alone. NGOs provide support from the initial assessment to the delivery of the vehicle.and even later on, helping to resolve doubts about payments, insurance, or maintenance. This close relationship is essential for groups that often feel disconnected from traditional financial channels or that have had complicated experiences with loans in the past.
For those who want more information, a practical way is contact your reference association Or you can contact one of the organizations already participating in the program, such as Candelita, Aldeas Infantiles, FundaciĂłn Lesmes, Málaga Acoge, FundaciĂłn Altavista, Altius, Hechos, ArcoĂris, or Smart Top Services. They can provide guidance on the necessary steps and requirements.
Accessible mobility and stable employment: CareMakers promotes inclusion…
El access to a car has proven key to improving the labor insertionIn countries like France and Italy, programs like CareMakers have shown that labor mobility can double the chances of achieving a Indefinite contractSince 2012, thousands of beneficiaries have overcome transportation barriers thanks to microcreditsRent-to-own and solutions solidarity mobilityreducing job rejections linked to the lack of efficient and stable transportation.
In Spain, this data now has a face. Diana, a sales worker, saw her future limited by the public transportAfter accessing the program through the Candelita Association, was able to drive a Dacia Sandero, winning independenceflexible hours and reduced commute times. The impact was direct on their job and family stability, demonstrating that the car as a work tool can transform real career paths.
The initiative fits into the vision of Dacia to offer accessible mobility as an engine of social inclusionWith tailored financing, savings of up to 40%, no down payment, and maintenance included, the program relies on dealerships and NGOs to reach the entire country. Furthermore, it aligns with the social and ecological transition, renewing vehicles and expanding the project to new entities, consolidating mobility as lever of opportunities sustainable.
Source - Dacia
Images | Dacia
