El Chery KP31 It has only been presented as a prototype, but it has already captured the world's attention by combining a traditional diesel engine with plug-in hybrid technology. This formula, unusual in the segment, is aimed directly at those who use the pickup for both work and daily commutes, and who are not entirely convinced about the transition to full electrification.
With this model, the Chinese brand intends bringing electrification closer to the more traditional pickup truck userMaintaining the diesel DNA that remains the preferred option in many markets, the KP31 promises low fuel consumption, good range, payload and towing capacity on par with established mid-size pickups, and a level of comfort superior to traditional diesels.
Design: robust image, off-road touches and many similarities to the Rely P3X…
Visually, the Chery KP31 doesn't try to go unnoticed. The prototype sports a body of straight lines and very square proportionswith a cabin featuring vertical lines and a front end reminiscent of other modern off-road models. In fact, in some countries, its resemblance to vehicles like the Ford Bronco has been noted, as well as its similarity to the... Rely P3X presented in China, with which it practically shares a design philosophy.
The front combines round headlights with LED technologyThree position lights above the grille and a bumper designed to withstand off-road use. The CHERY name appears in large letters both front and rear, a clear way to reinforce the brand's identity. On the side, there are robust wheel arches and plastic moldings that protect the bodywork, as well as 17-inch rims fitted with tires All-Terrain BF Goodrich in size 285/70 R17.
The concept exhibited in Sydney also includes snorkel, metal structure on the box with mounted rescue plates and a finish in matte grey paintDetails that aim to highlight its adventurous side. Although the production model is expected to reduce this array of accessories somewhat, everything suggests that Chery will maintain a image very much geared towards mixed work-leisure useThis could be a good fit for markets like Australia or Latin America, and also for certain European niches.
Dimensions and capabilities: a large pickup truck that wants to work hard…
In concept form, the KP31 operates in very generous figures: it measures 5.610 mm long, 1.920 mm wide and 1.925 mm highDimensions that place it closer to full-size pickups than to the more common European mid-size trucks. Chery has already explained that the The production version will be somewhat shorter., hovering around the 5.450mm lengthbut it will still be a bulky vehicle.
In terms of capabilities, the brand announces a payload up to 1.000 kg and a towing capacity close to 3,5 tons (Some data mentions 3.493 kg). These figures place it on par with the most established diesel pickups, something fundamental if it wants to convince professionals and companies that prioritize work capacity above all other considerations.
The platform and the arrangement of the drivetrain elements have been designed to maintain competitive cargo spaceDespite the presence of batteries at the rear of the chassis, this combination of usable cargo space, raised trailer capacity, and electrification is one of the arguments Chery intends to use to differentiate itself from rivals that focus on hybrid solutions geared more towards urban use.
First plug-in hybrid diesel pickup: what the Chery KP31 has to offer…
The ambitious project of the Chery KP31 It stands out for its innovative propulsion system, which combines an efficient 2,5-liter diesel engine with an architecture of plug-in hybridThis configuration allows for a thermal efficiency of 47%, achieving a 10% reduction in fuel consumption compared to its direct competitors. The brand aims to leverage the thermal engine's torque in conjunction with electric power to minimize emissions, also offering a twin-turbo variant capable of delivering a power output of 281 CV and a maximum torque of 650 Nm for the most demanding users in the sector.
The engineering of this 4x4 pickup It introduces advanced technical solutions, strategically placing the batteries and electric motor on the rear axle to optimize weight distribution. The all-wheel-drive system will feature locking differentials, positioning the vehicle as a robust tool for the off-road work serious and not just as an urban model. The whole assembly sits on the Kaitan ladder frame platform, a classic and robust structural base that allows the chassis to be adapted to the various international regulations and required mechanical configurations.
A distinguishing feature of this model is its superior ride refinement, achieving a 30% reduction in vibrations compared to conventional diesel pickups currently on the market. This technical improvement guarantees a more comfortable and quieter driving experience, ideal for professionals who spend long days behind the wheel. With these features, Chery aims to lead the segment of Commercial Vehicles sustainable, combining the traditional autonomy of diesel with the electrical efficiency needed to meet strict European and global environmental labels without sacrificing power.
Planned range: from diesel PHEVs to petrol plug-in hybrids…
The KP31 won't be limited to just one engine. In addition to the diesel PHEV which is starring in the launch phase, Chery has already announced that in A plug-in hybrid gasoline variant will be added in 2027.This second option seeks to broaden the model's reach to markets where diesel is more questioned or penalized fiscally, and where an electrified gasoline engine might better suit customer preferences.
Kaitan architecture is designed for accept different engine typesTherefore, the structural base will be the same for both the diesel PHEV and the gasoline versions. In parallel, the brand has already hinted that the new diesel engine will not be exclusive to the KP31, but will also be available in other models. It will also be used in other projects such as the Himla (Rely R08) pickup truck, targeted at markets like Latin America and the Middle East. This reuse of technology should help contain costs and accelerate the implementation of diesel-hybrid powertrains in different models.
Positioning against rivals: BYD Shark, Ford Ranger and company…
Chery's move with the KP31 is better understood when viewed within the context of the segment. In markets where pickups have a long-standing presence, a significant portion of buyers continue to favor them. traditional diesel pickup trucks as Toyota Hilux, Ford Ranger or the Chevrolet S10. Attempts to introduce hybrids paired with gasoline engines, such as the BYD SharkThey have generated interest but have not yet boosted sales to the expected level.
Chery's strategy involves take advantage of that inertia in favor of diesel And to add electrification as a layer that improves consumption, range, and comfort, without forcing the customer to give up what they already know. The brand's official message speaks of "entering the core of the segment," competing head-to-head with traditional benchmarks, not only on price, but also on performance and real-world work capabilities.
If their focus shifts to Europe, the KP31 could position itself as a middle ground between the classic diesel pickups that are still holding their own in the market, along with electric or hybrid options geared more towards urban fleets. In countries like Spain, where the DGT environmental label carries increasing weight, it remains to be seen whether this diesel PHEV can qualify for favorable ratings and how it compares to plug-in alternatives already on the market.
Launch, target markets and potential commercial fit in Europe…
Chery has confirmed that the Arrival at dealerships is scheduled for the fourth quarter of 2026The commercial launch will take place in Australiaa country where double-cab pickups are very popular and where the brand has focused its efforts as its first international testing ground. Subsequently, it should move on to South Africa, South America and some Middle Eastern markets.
Regarding Europe, the brand hasn't made any official announcements, but there are several indications that the project fits into a broader strategy. Chery already supplies vehicles to companies such as EBRO In Spain, which uses models from the Tiggo range as a basis for its products, the new plug-in hybrid diesel could be a logical candidate for Expand the range of pickup trucks in the European marketFurthermore, the fact that "some European markets" are explicitly mentioned within the expansion of the Kaitan platform suggests that the model will not be limited to emerging regions only.
The big question mark surrounding its entry into the European Union will be whether it complies with the emissions regulationsEspecially if the diesel engine finally achieves the advertised thermal efficiency of 47% under Euro 6 equivalent or higher standards. If Chery manages to balance performance, emissions, and costs, the KP31 could position itself as an interesting alternative at a time when many European manufacturers are cutting back their diesel offerings in favor of more electrified platforms.
Source - Chery
Images | Chery
